Saturday, November 9, 2024 Lanzarote has emerged as a top destination for Blue Tourism, a sustainable tourism segment focused on preserving marine ecosystems and promoting responsible water-based activities. During the Blue Islands Innovation Summit, organized by Lanzarote’s Cabildo and its tourism promotion office, insights were shared on how Blue Tourism can support a balanced strategy of economic growth and environmental conservation, benefiting both the local economy and marine resources. Blue Tourism is defined as a form of active tourism centered on ocean, coast, and natural water conservation, offering travelers experiences that promote environmental awareness.
From diving and snorkeling to shark diving and windsurfing, Blue Tourism activities are crafted to attract travelers who prioritize sustainability and respect for marine ecosystems. This type of tourism appeals to travelers who recognize the importance of preserving marine resources, aligning with the growing demand for eco-friendly tourism options. According to recent data, two-thirds of active tourism in Lanzarote is classified as Blue Tourism.
It represents a significant share of travel motivations in the Canary Islands, with 15% of travelers visiting Lanzarote specifically for Blue Tourism , slightly higher than the 13% average for the Canary Islands overall. Snorkeling and diving are the most popular activities in Lanzarote, thanks in part to attractions like the Museo Atlántico, Europe’s only underwa.
