Happy Monday! Swiggy and Zomato are constantly broadening their platter of offerings. This and more in today’s ETtech Morning Dispatch. Also in the letter: ■ Beauty brands’ quick revival ■ Equal’s fresh funding ■ AI sparks IT revival What’s cooking at Swiggy, Zomato? New business recipes India's top food delivery apps Swiggy and Zomato are rapidly moving beyond core services to capture new markets .
Driving the news: Swiggy is set to pilot Yello, a marketplace for professionals like lawyers and fitness trainers, therapists and dieticians. It is also testing Rare, a premium membership offering access to exclusive high-end sporting events and VIP hospitality. Tell me more: Zomato's Rs 2,048-crore acquisition of Paytm Insider was a big step by the Gurgaon-based company to enhance its going-out business, which will become its third biggest consumer vertical.
Watch Deepinder Goyal speak at The Economic Times Startup Awards 2024 Zoom out: Both Swiggy and Zomato have taken a varied approach to their diversification strategies. While Swiggy is developing a superapp of sorts housing all its different services under a single app, Zomato is building separate brands such as Blinkit, Hyperpure and District. The bottom line: With food delivery growth nearing saturation, both platforms are betting on diversification not only to stay competitive but to further scale their size and snag a bigger slice of the consumption market.
Also Read: Zomato launches new feature, Food Rescue.
