New Year’s Eve celebrations took a unique turn as CEOs of two leading delivery platforms, Blinkit and Swiggy, decided to experience the hustle of delivery operations firsthand. Albinder Dhindsa, CEO of Blinkit, and Rohit Kapoor, CEO of Swiggy Food Marketplace, shared glimpses of their hands-on efforts, giving a behind-the-scenes look at the busiest night of the year for delivery services. ET Year-end Special Reads The mother of all Indian IPOs: Is it coming in 2025? 10 big events India witnessed in 2024 Thriller or mystery? How India's economy can unfold in 2025 Blinkit CEO Becomes Delivery Agent Albinder Dhindsa of Blinkit celebrated New Year’s Eve by stepping into the shoes of a delivery agent.
Setting up camp in a Blinkit store located in Gurugram’s Nirvana Country, he donned the iconic yellow delivery jacket and documented his experience on X. “Starting the NYE posts this year from one of our stores (in Nirvana Country, Gurugram),” Dhindsa wrote, sharing a photo of himself in the uniform. — albinder (@albinder) Dhindsa’s first challenge was to pack an order quickly.
"Let’s see how much time it takes me," he joked. After successfully packing a grocery order in under three minutes, he admitted, "Took me 2 minutes 57 seconds to pick and pack. Too slow.
Sorry for the delay and happy new year to whoever's order this was." Later, Dhindsa shared updates as he picked up an unusual order that included a mini air hockey table. "Just picked an order which has a mini .
