FORT LAUDERDALE — Swan Hellenic has partnered with Approach Guides to launch a new marketing solution for travel advisors. The new system features instantly co-brandable marketing pages known as ‘content experiences,’ which showcase Swan Hellenic’s itineraries, onboard experiences, destinations, ships and latest promotions. By leveraging AI, travel advisors can deliver content experiences through QR codes at all client marketing touchpoints: website, email, social media and even in-person events.
These content experiences employ built-in calls to action that ultimately drive leads directly to advisors. “Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisors partners to tell our compelling story,” said Joe Maloney, Swan Hellenic Vice President of Sales, North America. “Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort.
” Technology from Approach Guides, a leading content optimization platform for travel brands, is powering the new system. “Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership,” said Approach Guides’ co-founder & CMO Jennifer Raezer. “Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic’s incredi.
