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Article content Let’s get the first bit out of the way: costing a full twice the price of a base unit, this Range Rover SV stickers at $276,000. Does twice the price get you twice the truck? No, but that isn’t how the luxury segment works, and to even raise the question betrays your standing among Poors. Having myself raised the question, I assuredly share as much in your status as in your incredulity.

Spending a quarter on a Rover or an Urus or a Bentayga or or or isn’t a value calculation, however — it’s an emotional exercise all its own. Evaluated beyond the perspective of earthly utility, then, the Range Rover SV makes an admittedly maddening bit of sense. Feature-rich with a few stand-out details and the beefy power you’d better demand of the bracket, the new flagship signals status with a mindful, demure nod that its attention-begging peers ought to class themselves up toward.



Luxury upgrades The Range Rover SV is a luxed-up trim, and it ought to be for twice the usual MSRP — even in this more pedestrian standard-wheelbase configuration. Its delivery is mixed, however, particularly in initial impressions of materials and touchpoints. The Range SV employs effectively the same synthetic ‘Ultrafabric’-heavy swatch book as the standard Land Rover line, just applied more liberally.

Otherwise unremarkable zones such as sun visors and the headliner are thoughtfully wrapped to match or contrast seating and door cards. Metallic-finish touch points eke back styl.

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