Friday, August 23, 2024 Sustainable Tourism at the Forefront: ITE HCMC 2024 Set to Become Asia’s Leading Tourism Event The International Travel Expo Ho Chi Minh City (ITE HCMC 2024) is poised to establish itself as one of Asia’s most significant travel expos. This year’s event promises to attract global attention with participation from top international businesses and organizations, heightened coverage by prestigious media outlets, and continuous improvements to its International Hosted Buyer Program. Scheduled from September 5th to 7th at the Saigon Exhibition and Convention Center (SECC), ITE HCMC 2024 aims to position Vietnam as a central hub for tourism in Asia.
“We envision Ho Chi Minh City and Vietnam as not merely tourist destinations but as pivotal tourism hubs for the entire region,” stated Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism. Global Industry Leaders to Gather at ITE HCMC 2024 For the first time, the expo will feature leading international travel companies, such as Australia’s Flight Centre Travel Group, a Fortune 500 company with operations in over 90 countries, and Intrepid Travel, which TIME Magazine recognized as one of the 100 most influential companies in 2023.
The event will also draw significant interest from major tourism markets in the United States and Europe, including Collette, America’s oldest travel company with over a century of expertise in luxury tours, and Exim Tours from the DERTour Group, a top European travel service provider. CNN to Showcase Vietnamese Tourism on a Global Stage For the first time, CNN will cover a Vietnamese tourism event extensively through its Marketplace Asia program, significantly boosting the international visibility of ITE HCMC 2024. This coverage represents a unique opportunity for promoting Vietnam’s tourism sector on a global scale.
Over 40 international media outlets from 10 countries and territories have pledged their support for the event. Enhanced International Hosted Buyer Program ITE HCMC 2024 has already attracted over 450 exhibiting companies and brands, with 200 international buyers from 33 countries and territories confirming their participation in the exclusive International Hosted Buyer Program—a 10% increase compared to 2023. This surge underscores the event’s growing role as a critical platform for international business connections.
The expo will facilitate 10,000 B2B meetings over its three-day duration, with a focus on customized matchmaking to meet participants’ business objectives. To streamline the experience, an online scheduling system will be available from August 20th to September 20th, allowing buyers to arrange meetings in advance. The upgraded ITE HCMC App, now featuring AI-powered matchmaking and QR code scanning for instant partner information, further enhances efficiency while supporting the event’s eco-friendly initiatives.
Strategic Partnerships Driving Success ITE HCMC 2024 proudly announces its strategic partnerships, with Vietnam Airlines serving as the Diamond Sponsor and Official Airline, and Saigontourist Group also as a Diamond Sponsor. Other key partners include Nam A Bank as the Gold Sponsor, and Bronze Sponsors such as the Airports Corporation of Vietnam (ACV), GEM Center, and Renaissance Riverside Hotel Saigon. The event is also supported by Vietjet, Emirates, Vietravel Airlines, Sofitel Saigon Plaza Hotel, Le Meridien Hotel, Mobifone, Air China, and China Southern Airlines, whose contributions are invaluable in bringing potential travel businesses and clients to Vietnam and the region.
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