I love . Despite the changeable British weather, there’s something happy-making about snapping up a few breezy and colourful fashion pieces at the start of summertime. It’s only right to dress the part.
Shakespeare likened feminine beauty to a summer’s day, after all. But how to satiate those shopping urges when you have an August holiday to save for and two spendthrift teenagers off school for what seems like an eternity? And so, we move from the Bard of Avon to of Asda, Sainsbury’s, Tesco and Morrisons, because as Falstaff famously laments in , “I can get no remedy against this consumption of the purse.” But seriously, supermarket own-brand clothing lines – among them F&F at Tesco; George, Studio Edit and G21 at Asda; Nutmeg at Morrisons; and Tu at Sainsbury’s, which also has Everbelle and For All The Love under its umbrella – are my secret weapon this summertime.
This year, more than ever before, they’re a hotspot for cost-friendly, boutique-style treasures that trend-hop from power-casual to to airy elegance in a way that’s stylish, affordable and refreshingly unfussy. “Our boho black tiered ric-rac trim dress is the new version of one that [fashion-editor-turned-Instagram star] loved earlier in the year. It has gorgeous billowy sleeves, is super forgiving and is only £26,” says Liz Evans, the chief commercial officer for non-foods at Asda.
The tiered minidress she was referring to quickly sold out after Davies featured it on her feed, proving t.
