Superdry's £440million boss Julian Dunkerton hits back in war with Cotswolds locals over 'tatty' tents at his trendy boutique hotel insisting he has spent over £50million transforming his hometown By Aidan Radnedge and Rob Jenkins Published: 01:21, 5 November 2024 | Updated: 01:25, 5 November 2024 e-mail View comments Superdry boss Julian Dunkerton has hit back at critics in his Cotswolds home town in who say he has spoiled it with 'tatty' tents at his fashionable boutique hotel . The co-founder and chief executive of the multinational clothing chain worth £440million has been under fire in Cheltenham for the marquees in front of his hotel named No 131. The local authority ruled in 2022 that 16 white tents in the town's main street Promenade had to go because they were spoiling the view of three grade II* listed buildings in Cheltenham's central conservation area.
And this was backed up last year by a planning inspector - but Mr Dunkerton has now responded, revealing his plans to continue outdoor dining at the site. He has also defended himself against criticism, pointing to his investment in the Gloucestershire town where he grew up. Superdry boss Julian Dunkerton (pictured) has hit back at critics in his Cotswolds home town in a planning row over marquees in front of his boutique hotel there The marquees in front of the No 131 hotel were first installed during the pandemic in 2020 The 59-year-old is not only the co-founder and chief executive of Superdry but also the dir.
