TORONTO — Agents at Sunwing Vacations’ Winter Launch event last night heard all the details about the tour operator’s new ‘Sunwing Flynancial Advisor’ brand campaign. The fun evening took place at Woodbine Racetrack’s Trackside Clubhouse, with Jamaican-themed drinks and hors d’oeuvres courtesy of event sponsor, the Jamaica Tourist Board. Dave Wright, Director of Sales, Ontario and Atlantic, told agents Sunwing’s ‘Flynancial Advisor’ toolkit was in the mail – email, that is.
“We’re emailing that toolkit out to you and in there you’ll find assets from logos to images to flyers, all to help with your digital marketing efforts through the winter months,” said Wright. The toolkit will also be available on Sunwing Vacations’ agent site, added Wright, with more tools coming as the winter season progresses. THE NEW CAMPAIGN From Sunwing’s Flynancial Advisory Hub to the Flynancial Tips Contest and Sunwing Loves Advisors Month, October is all about ‘flynancial’ tips, insights and travel inspiration from the experts, says the company.
The multi-year strategic brand initiative backs recent survey research revealing Canadians are taking a savvier approach to travel. According to the survey’s results, ravellers are realizing that ravelling during off-peak seasons (60%), booking in advance to get early booking rates (56%), seeking out all inclusive vacation deals offering one upfront price (39%) and setting up a vacation fund (39%) are all good ways t.
