QINGDAO, China , Nov. 28, 2024 /PRNewswire/ -- On November 26 , the China Hotel Overseas Investment Conference, hosted by Sunmei Hotels Group, was successfully held at Mövenpick by Accor Qingdao Sunmei. During the conference, Sunmei Hotels Group announced the establishment of its international business division—Sunmei Group International (SGI) and launched three overseas core brands: SHANKEE, PENRO, and LANOU, marking a new chapter in expanding overseas operations.
Distinguished guests attending included Mr Budi Hansyah , Trade Attache of the Embassy of the Republic of Indonesia (KBRI Beijing), Mrs. Evita SANDA, Director of Indonesia Investment Promotion Center (IIPC) Beijing , and representative from Chamber of International Commerce of Kazakhstan . After the establishment, SGI will focus on Indonesia as a key market.
Ma Yingyao, Chairman and CEO of Sunmei Hotels Group, stated that the hospitality industry is the best fit for globalization. Indonesia , as one of Southeast Asia's most dynamic economies, offers strong tourism growth potential alongside population benefits, policy support, and an advantageous investment environment. The World Travel & Tourism Council predicts Indonesia's international tourist expenditure will reach USD 19.
1 billion by 2024, an increase of 12.3% year-on-year. Mordor Intelligence projects Indonesia's hotel real estate market to reach USD 1.
84 billion by 2024, with a compound annual growth rate of 12.07% from 2024 to 2029. Zhang Gang , SVP of .
