Nollywood actor cum show host, Joseph Benjamin, in this interview with TOMI FALADE, speaks on his new role as host of Showmax’s fashion reality TV show, Style Magnate. How did Style Magnate convince you to come back? When they approached me for this, and I looked at the concept and realised it’s something fresh, something new, it attracted me, it pulled me in, because I know right now, based on statistics, the fashion industry, not just in Africa, all over the world, is seeing a massive boom. A focus on Nigeria, if we put the beam on Nigeria, we see that fashion has become a thing.
It’s a major staple of our industry. And what better way to do it than to do a fashion reality show that will have these people showcase their capacity and bring forth what they’re able to do? In turn, you’re discovering new talents, and creating a platform for people, for these talents to express what they have to the world. Other than watching Style Magnate and having more events like the Lagos Fashion Week, what tips or advice do you have for other players in that industry? I’ll borrow this simple term, let’s not sleep on the fashion industry.
There’s a lot that can be achieved from there. You know, beyond just young designers showcasing their creativity, it also showcases our culture. I just feel like a lot more platforms like this should spring up, because prior to Style Magnate coming up, Lagos Fashion Week is the only major platform that has given a voice to fashion in Nigeri.
