Ethereal and eternal, Graff’s latest campaign shines a new light on the house’s high jewellery creations. Dubbed Galaxia, the cinematic campaign pays homage to the infinite, luminous beauty of the vibrant night sky, likened to Graff’s sensational jewellery. With a green cosmic backdrop, the campaign captures more than 1,160 carats of Graff jewels in a surreal, dreamlike manner.
Dutch model Rianne van Rompaey is transformed into Graff’s muse, Galaxia, and adorned in stunning high jewellery creations representing the essence of the house’s expression of sensual and magnetic femininity. Van Rompaey’s interpretation of Galaxia signals a continuation of the green lady, who first appeared in Graff’s advertisements in the 2000s. Like stars in the galaxy, diamonds, rubies, sapphires and emeralds emit brilliant flashes of radiance in the most mesmerising fashion.
Among the high jewellery creations that appear in the campaign is an emerald and diamond suite featuring a breathtaking display of more than 130 carats of Colombian gems. The necklace features a trio of four-carat lozenge-shaped emeralds that radiate alongside even more emeralds and some 37 carats of white diamonds. A trio of bracelets, a 17-carat emerald-cut Colombian emerald and diamond ring, and a pair of pear-shaped emerald and diamond earrings complete the sensational suite.
Also featured in the Galaxia campaign are designs from the Tribal collection, part of Graff’s signature series. The sensational yellow diamond set featuring multi-shaped gems includes a statement, double strand necklace, a pair of chandelier earrings and two cushion fancy intense yellow diamond rings. An interplay of shapes, proportions and colour, these pieces get their fiery sparkle from more than 200 carats of white and yellow diamonds.
Also from Graff’s signature collection are designs that have become icons of the house including the Laurence Graff Signature collection, and Butterfly, Wild Flower and Tilda’s Bow collections. They represent the very best in craftsmanship and design combined with the pure beauty of rare diamonds and gemstones. Taking inspiration from the brilliant facets of diamonds, the Laurence Graff Signature collection features a range of rings and bands that are ideal wedding mementos and can also be worn as stacks.
The design brings an elegant twist to the conventional ring band and is presented in various gem sets and alloys. One of the most enduring icons at Graff, the Butterfly has been reimagined in everything from necklaces and bracelets to rings and bejewelled timepieces. Brought to life with different coloured diamonds and gemstones, the design is one that’s an enduring symbol of beauty at the house.
Also inspired by nature is the Wild Flower collection, a demure and delicate interpretation of buds in bloom. The organic forms of wildflowers are sculpted in clay and rendered in a 3D mould before being transformed into sparkling creations in white gold and diamonds. Finding inspiration in his relationship with his granddaughter, Laurence Graff dedicates the Tilda’s Bow collection to feminine charm.
The range features ribbons of bows expressed in their most organic, carefree form. Among others, designs such as necklaces, rings and earrings radiate in white gold, and white and coloured diamonds. Dutch model Rianne van Rompaey is Graff’s muse Galaxia, in a campaign that captures the radiance of the house’s high jewellery creations.
