Meanwhile, the US has emerged as the country with the most K-pop listeners Streams of K-pop music on a global scale has seen a jump over 300 per cent in the last five years, according to new Spotify data. READ MORE: SuperM, five years on: What happened to the Avengers of K-pop? According to Spotify data cited by Yonhap News Agency , streams of K-pop music have surged 362 per cent in the global market over the past five years. The largest increase was recorded in Southeast Asia, with a 423 per cent jump, while the US recorded a 182 per cent rise.
However, the US has emerged as the country with the most K-pop listeners. It is followed by Indonesia, the Philippines, Japan, Mexico, Thailand, India, Brazil, Malaysia and Canada. “K-pop has become a global force, with artists breaking into international charts like Billboard,” Park Jung-joo, head of Spotify Korea’s music team said during a ‘K-pop Talks Session’ event held in Seoul, South Korea.
“K-pop, which started in Korea, is being connected with fans around the world through many artists.” Spotify also noted the addition of several K-pop songs to the service’s Billion’s Club over the years as indications of the genre’s growth. They include songs like Jimin ‘s ‘Like Crazy’, Jungkook ‘s ‘Seven’, BLACKPINK ‘s ‘How You Like That’ and Lisa ‘s ‘Money’.
The streamer also stated that the genre’s expansion has not been limited to top artists such as BTS and BLACKPINK, with the growth also bei.
