Denim is making a big return this year. The revival of Y2K trends (from the decade spanning 1995 to 2004) has shifted the fabric back into fashion’s spotlight. Denim-on-denim outfits – at times, frowned upon for being kitschy – is cool again.
Denim bags are being touted as a vital accessory too. Bella Hadid and Kendall Jenner are among the celebrities hyping up excitement. By styling denim clothing in various chic ways, they show that the trend is not only meant for cowboys.
Big fashion houses like Dior, Louis Vuitton and Schiaparelli have also presented luxurious denim designs on runways. But perhaps, specialty denim brands are the ones that would know best about what’s in or out. “Right now, we’re seeing a shift towards more relaxed, comfortable fits like loose and baggy styles, which particularly resonate with younger or more fashion-forward consumers,” comments Levi’s general manager for Malaysia, Singapore and Brunei, and country manager for Malaysia, Imran Butt.
Butt agrees that there is indeed a denim renaissance happening worldwide, and as such, Levi’s is doubling down on its core business of selling head-to-toe denim lifestyle apparel. “Innovating with the times is part of our brand’s DNA,” he however adds, regarding the importance of adapting to trends. Levi’s recently opened its largest South-East Asia store in the heart of Kuala Lumpur.
Colourful patchwork designs were presented during the launch event. These show how denim can be modish,.
