It’s never a good sign when a months-old commercial is getting a warmer embrace than a ballyhooed new rebranding campaign. And yet, that’s exactly where British luxury car manufacturer Jaguar has found itself, after critics dredged up a September ad for another car maker, Volvo, that is now going viral again. For the unaware, Jaguar found itself smack-dab in the middle of a waning culture war — and promptly appeared .
As the world — as seen by the election of conservative leaders like President-elect Donald Trump and — collectively tilted back toward some semblance of normalcy, Jaguar felt compelled to do anything but. If anything, the now-beleaguered car company doubled down on woke, leftist ideology with one of the more tone-deaf and poorly timed rebranding campaigns in recent memory. You can watch the video, filled with men in dresses and other scenes of androgyny run amok, below: Copy nothing.
— Jaguar (@Jaguar) “Copy nothing,” says the multi-billion dollar car company that is literally following in the footsteps of every multi-billion dollar, out there. The rebrand campaign, unsurprisingly, was vilified and mocked as being horrifically out of touch with what the average person wants these days, which is just peace, quiet and normalcy — none of which is found in the above advertisement. Interestingly enough, peace, quiet and normalcy were all things found in a September Volvo ad that’s very explicably gone viral again, all thanks to Jaguar’s idiocy.
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