Friday, January 3, 2025 STAAH, a renowned technology company empowering hoteliers to maximize revenue, has revealed its list of top-performing distribution channels that generated the highest booking revenue for hotels across India in the past year. GoMMT has retained its position as the preferred online booking platform for Indian travelers, followed by Agoda and Booking.com.
These major OTAs, known for their extensive reach and significant budgets, continue to dominate every phase of trip planning and booking. Expedia and Airbnb also secured their spots in STAAH’s top 10 list, reflecting their strong performance among STAAH’s extensive network of 500+ integrations. While OTAs remain a vital revenue source, the share of cost-effective direct bookings through hotel websites is steadily growing.
STAAH SwiftBook, the company’s booking engine integrated with hotel websites, made notable progress in 2024, climbing two positions to claim the fourth spot among the top distribution channels. “The rise of direct bookings reflects the grown investments we’ve seen among hotels in their websites, including their booking engines and payment options, and the specialist conversion tools they connect with,” says Rajesh Ghanshani , Director Partnerships, STAAH. Three new entrants have joined India’s top 10 list: Cleartrip, Hotelbeds, and RezLive.
com. Their inclusion highlights the growing adoption of a diverse, multichannel strategy by hotel businesses, aiming to tap into niche.
