Brands like Tiger Balm are embracing the wellness boom by launching new product categories. SINGAPORE – Would you buy a hand cream from Italian fashion house Valentino? Or massage oil from luxury Italian bed and bath linen brand Frette? These products do not exist, but given the direction of wellness trends, they may one day become a reality. Already a subscriber? Log in Get exclusive reports and insights with more than 500 subscriber-only articles every month $9.
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