Saturday, August 24, 2024 The vibrant sporting precinct of Melbourne Park has welcomed a new addition to its array of attractions with the opening of the St Andrews Beach Brewery. This latest venture brings the coastal charm and flavors of the Mornington Peninsula directly to one of Victoria’s most celebrated areas, thanks to the support of the Allan Labor Government. Situated within CENTREPIECE at Melbourne Park, the brewery offers both indoor and outdoor dining spaces, accommodating up to 350 guests.
This venue, opening on Tuesday, August 27, marks a significant milestone in the Melbourne Park Redevelopment project, underscoring the precinct’s growing role in Victoria’s thriving visitor economy, which contributes a staggering $39.3 billion annually. The St Andrews Beach Brewery at Melbourne Park is more than just a place to enjoy a drink—it’s a fully operational brewery where visitors can sample beverages crafted on-site.
This initiative is spearheaded by the team behind the Mornington Peninsula’s leading craft brewery, bringing their expertise and passion for quality beer to Melbourne’s most iconic sports and entertainment hub. This venue is poised to become a key destination for both beer aficionados and sports enthusiasts. With its strategic location in the heart of Melbourne Park, it offers a unique experience where patrons can enjoy a cold brew while being immersed in the energetic atmosphere of Victoria’s premier sports precinct.
The Melbourne & Olympic Parks precinct is already a major draw for tourists and locals alike, attracting over three million visitors each year. The addition of St Andrews Beach Brewery is expected to further enhance the precinct’s appeal, contributing to the substantial $700 million in visitor spending generated annually. The brewery’s presence is also anticipated to spur increased hotel bookings and extended stays, as visitors flock to Melbourne Park not just for the events, but also for the unique culinary and beverage experiences it now offers.
The opening of the brewery has been met with enthusiasm from both government officials and industry leaders. Minister for Tourism, Sport and Major Events, Steve Dimopoulos, emphasized Victoria’s dual strengths in hosting major sporting events and offering exceptional food and drink experiences. He lauded the brewery’s opening as a significant addition to Melbourne Park, enhancing the visitor experience for the millions of sports fans and tourists who frequent the precinct.
John Harnden, CEO of Melbourne Olympic Park Trust, highlighted the importance of the partnership with St Andrews Beach Brewery in fulfilling the Trust’s mission to create a thriving destination for all Victorians. With nearly 3.9 million visitors attending around 500 events last year, the precinct is firmly established as Victoria’s hub for live events, and the new brewery is expected to further cement this reputation.
Andrew Purchase, Co-Founder of St Andrews Beach Brewery, expressed excitement about bringing the flavors and flair of the Mornington Peninsula to Melbourne. Known for its exceptional craft beers, the brewery’s extension into Melbourne Park allows it to reach a broader audience, showcasing the best of what the Peninsula has to offer. The venue’s design and ambiance reflect the relaxed, coastal vibe of its original location, while seamlessly integrating into the modern, bustling environment of Melbourne Park.
Visitors can expect to enjoy a diverse menu of craft beers, each brewed on-site, along with a selection of food options that complement the brewery’s offerings. The brewery’s design, featuring both indoor and outdoor dining areas, ensures that it can be enjoyed year-round, regardless of Melbourne’s famously unpredictable weather. Whether it’s a warm summer day or a cool winter evening, the venue offers a comfortable and inviting space for patrons to relax and enjoy the unique atmosphere of Melbourne Park.
In addition to serving as a brewery and dining venue, the space is likely to become a popular spot for pre- and post-event gatherings, further integrating it into the fabric of Melbourne’s vibrant sports and entertainment culture. The opening of St Andrews Beach Brewery at Melbourne Park represents a significant step in the evolution of the precinct as a premier destination for both sports and leisure. Supported by the Victorian Government and embraced by industry leaders, the brewery is set to play a key role in enhancing the visitor experience, driving economic growth, and showcasing the best of Victorian food and drink.
As the precinct continues to host record-breaking events and attract visitors from around the world, the addition of this unique brewery only adds to the allure of Melbourne Park, ensuring that it remains a must-visit destination for both locals and tourists alike..
