Thursday, October 24, 2024 Transformation of Europe’s Tourism Landscape Spain is projected to surpass France as the world’s most visited country by 2040, according to a recent tourism barometer from Braintrust. This forecast highlights a potential shift in the global tourism landscape and serves as a wake-up call for France, which has long held the crown as the premier destination for international travelers. With Spain’s growing popularity, the competition between these two European giants is expected to intensify in the coming years.
By 2040, Spain is anticipated to welcome an astounding 115 million international visitors annually. In 2024 alone, the country is on track to host over 91 million tourists, generating over €125 billion in spending. This remarkable growth reflects Spain’s increasing global appeal and the efforts made to enhance its tourism offerings.
With such impressive figures, Spain is not just gaining momentum but is also cementing its position as a world-class tourist hub. Several factors contribute to Spain’s rising prominence in the tourism sector. Economic developments, global travel trends, and the diverse appeal of its destinations have all played pivotal roles.
While the sun-soaked regions of Andalusia, the Balearics, the Canary Islands, Catalonia, Valencia, and Madrid continue to draw the bulk of visitors, there is growing interest in less-explored regions like Galicia, Asturias, the Basque Country, and Castile and Leon. These areas are e.
