Thursday, August 22, 2024 Southwest Airlines Co. has named Tim Lyon as the new Vice President of Pricing, where he will enhance the carrier’s yield and pricing strategies. With over 20 years of experience in the airline industry, Lyon will lead Southwest’s Pricing Department, working closely with teams responsible for Reven,ue Management and Sales to optimize pricing and revenue outcomes.
“Tim’s talent is highly regarded across our industry, and Southwest expects to benefit from his expertise as we sharpen our focus on maximizing our low-fare leadership in ways that express our unique value, all-in flexibility, and standalone Hospitality,” Andrew Watterson, Southwest Airlines Chief Operating Officer said. “We’re bolstering our Revenue organization to elevate our pricing and yield management focus and drive improvement of our revenue performance.” Lyon previously held the position of Managing Director of Domestic Pricing at American Airlines and US Airways, bringing extensive expertise to his new role at Southwest.
Forward-Looking Statements This press release includes forward-looking statements under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”). These statements include, without limitation, those regarding (i) the Company’s anticipated benefits from Mr. Lyon’s expertise; and (ii) the Company’s strategic goals, including enhancing low fare leadership, pricing, yield management, and improving revenue performance.
Such forward-looking statements are based on the Company’s current expectations, estimates, and projections for the future and are not guarantees of future performance. They involve risks, uncertainties, and other factors that could cause actual results to differ significantly from those expressed in or implied by these statements. These factors include, among others, (i) the impact of disease outbreaks, severe weather, natural disasters, competitive actions (such as pricing and scheduling decisions, capacity, and network adjustments), economic conditions, and other factors beyond the Company’s control on consumer behavior and Company results; (ii) the Company’s ability to implement and maintain essential IT systems and infrastructure; (iii) the influence of activist shareholders; (iv) the Company’s reliance on Boeing and its suppliers for aircraft deliveries and fleet management; (v) the Company’s dependence on the Federal Aviation Administration for safety approvals; (vi) the Company’s reliance on third parties for technology, fuel supply, maintenance, and other critical operations; (vii) the Company’s ability to prioritize initiatives effectively; (viii) the impact of governmental regulations on the Company’s operations; and (ix) other factors described in the Company’s filings with the U.
S. Securities and Exchange Commission (SEC), including the detailed risk factors outlined in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and its Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024..
