NEW YORK , Oct. 1, 2024 /PRNewswire/ -- Sustainable travel and accessories brand, Solgaard, in partnership with Simon Sinek , celebrated optimist and New York Times - bestselling author of Start with WHY and The Infinite Game , proudly unveils the Simon Sinek x Solgaard Optimist's Bag . Launching today exclusively at Solgaard, the limited-edition sustainable bag design marks Sinek's premiere product collaboration.
Born from a shared love of travel and self-proclaimed 'bag obsessions,' the Optimist's Bag was co-designed by Sinek and award-winning innovative product designer, Adrian Solgaard , CEO and Creative Director of Solgaard. Before meeting Solgaard, Sinek, who travels extensively, recalls his constant pursuit of 'the perfect bag,' having owned several bags over the course of his career with none exclusively accommodating all his needs while on the road. Sinek's unique design integrations within the Optimist's Bag include, a suitcase-esque extended main zippered opening, allowing easy access to important items and main pockets, especially while stowing the bag under a seat or in an overhead bin.
Custom interior compartment placement and redesigned exterior co-located front pockets are complimented by custom 'optimist' creative labeling, and aesthetic touches of bespoke 'optimist's orange' color detailing. Reflecting the design codes and functional standards inherent to the Solgaard brand and its collection of bags, backpacks, and luggage, the Optimist's Bag utilizes Solga.
