Saturday, October 5, 2024 Kickstart your health journey with Sober October, a perfect time to explore alcohol-free travel and embrace the growing trend of creative, nonalcoholic experiences. Millions of people worldwide start their year with a focus on health by participating in ‘Dry January,’ avoiding alcohol entirely for a month. However, if resisting a winter drink proved too tough, autumn presents another opportunity.
Sober October has just begun, offering a chance to enjoy a refreshing, alcohol-free trip this season. According to Gallup, only 38% of young adults consume alcohol regularly. While baby boomers have slightly increased their drinking habits, millennials are trending away from alcohol, with only 42% reporting regular drinking.
Gen Z leads the shift, with just 21% consuming alcohol regularly. Hotels.com predicts ‘dry tripping’ will emerge as a major travel trend in 2024 and beyond.
This trend encourages travelers to skip alcohol-centric activities, like pub crawls, and opt for accommodations and restaurants offering creative nonalcoholic beverages. Travelers who abstain from alcohol are now finding more than just water or soft drinks. Expedia Group’s research shows that 50% of travelers would be interested in staying at hotels providing alcohol-free options, such as mocktails or nonalcoholic beers.
This global shift towards alcohol-free beverages is gaining serious momentum, with no signs of slowing down. A recent IWSR Drinks Market Analysis estimates.
