All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style.
If you’ve ever imagined hanging out with the unlikely besties, you can now carry the two on the go in the form of BIC’s EZ Reach Lighters and matching Hold the Phone cases . See latest videos, charts and news See latest videos, charts and news The collection officially went live on Friday (Nov. 4) and featured two iPhone 15 cases in blue and purple with a slot designed for the EZ Reach lighter, in addition to exclusive designs co-created by the stars.
With two distinct styles, Stewart and Snoop Dogg worked together to create a distinct look that’s cohesive together yet still shows off their unique personalities. “Martha and I, we have our own vibes, no doubt – totally different styles, but we make it work because we both respect that balance between function and flyness,” Snoop tells Billboard . “We’re not about sacrificing one for the other.
We can keep it fresh and practical without compromise.” Fans are already obsessing over the collaboration selling out the iPhone cases almost immediately after they went live, but the EZ Reach lighters are still available — and as low as $14 for a four-pack. .
