‘Tis the season to reflect- and being fashion-minded, naturally, trends are on the brain. 2024 has been a particularly divisive year for fashion fads, spanning lime-hued Brat to mesh ballet flats courtesy of Alaïa. Studded bags were a late comer, following hot on the petite heels of kitten mules , bag charms , burgundy and biker boots.
All the unexpected trends that went viral in 2024 Maximalism went head-to-head with minimalism, pitting frivolous bows , XL scrunchies and gingham against ‘ Clean Girl ’ sentiment and ‘ Quiet Luxury .’ Stars such as Sofia Richie Grainge backed the latter, while Charli XCX , Dua Lipa and Sabrina Carpenter championed a more is more approach. It’s easy to appreciate that trends are subjective, however that didn’t stop World War Three kicking off in the H! Fashion office - with troops viciously fighting over all-important topics such as the rise of bubble skirts (are they actually flattering?) or Birkenstock Bostons.
To clog or not to clog? That is the question. To round-off the year, we attempted to settle the debate in the most logical manner - a game of Snog, Marry, Kill. Discover the team’s contrasting thoughts and feelings towards 2024’s biggest trends.
Who do you agree with? Snog, Marry, Kill: H! Fashion on 2024's hottest trends: "I'd marry boho-chic. The 2024 revival of boho-chic is the partner of my fashion dreams - effortlessly elegant and polished enough to go to work in. Suki Waterhouse energy plus chiffon blouses and.