If you thought Bella Hadid getting herself a spray-on dress at Coperni's fashion show was revolutionary, well get a load of this! Sneaker brand On just dropped their Cloudboom Strike LS aka a lightweight shoe that is made with a spray and feels more like a sock. ALSO READ: Kate Middleton Returns To Royal Duties In Symbolic Outfit And Princess Diana's Earrings For Festival of Remembrance The unconventional shoe is a result of a new technology, the LightSpray system, that sprays the upper part of the sneaker onto a foot-shaped mold twirled around by a robotic arm. As per the On website, lightspray unites robotics and material innovation, cutting through a decades-old multi-part process to craft a shoe in mere three minutes.
The method creates the lightest elite-level shoe ever made by the label, cutting CO2 emissions by 75% compared to On's other racing shoes. As for how it actually works, it starts off with the robot fusing 1.5km of filament in a complex pattern onto a high-performance racing midsole, forming the complete shoe upper in a single, three-minute step.
The shoe uses no glues and has no seams, reducing waste and emissions by a large margin. The lightweight and laceless shoe certainly does not come cheap, retailing for a whopping $300 a pair aka Rs 25,000. It is targeted at serious runner, costing the same as Nike’s latest super shoe and cheaper than a rival offering from Adidas.
“In a traditional product you have 200 pairs of hands, in this one.