From the rise of short-form educational videos to the continued growth of augmented reality (AR), Snapchat users have embraced different ways to engage with the world. The platform unveiled its 2024 year in review and predictions for 2025, highlighting the key global trends and insights into how its community of over 850 million monthly active users connected, created and consumed content. Ryan Ferguson , Snap Inc .
managing director for Australia and New Zealand, said: “Snapchat isn’t just where Gen Z is—it’s where they live digitally. The unparalleled attention advertisers receive on our platform, combined with our deep connection to this highly influential demographic, creates an unmatched opportunity to build meaningful brand relationships. “This year, Snapchatters loved giving their Bitmoji’s a glow-up, using lenses to try out new beauty looks, dreaming about their next destination, and going all in on their favourite sports.
As we look towards 2025, it’ll be exciting to see how Snapchat can continue to nurture the rise of creators in Australia and how brands will find innovative ways to connect with customers.” Ryan Ferguson ● Moving Fashion Forward: Fashion is all about self-expression, and Snapchat makes it even easier for the Snapchat community to explore their style with AR try-on Lenses, Bitmoji Fashion, and more. This year, Snapchatters loved giving their Bitmoji a makeover with the trending baggy look and had fun trying out luxury accessories wi.
