Saturday, October 5, 2024 In line with our strategic vision for 2024, the Slovenian Tourist Board (STB) is launching a powerful content campaign in collaboration with eleven renowned online media outlets. This campaign will showcase Slovenia as an attractive, inspiring, and sustainable destination across seven key international markets, emphasizing the richness of Slovenia’s arts and culture. The core of our campaign highlights Slovenia’s identity as a boutique destination, offering unique, personalized experiences to discerning visitors.
Through captivating digital content ranging from visually compelling articles to dynamic travel guides—Slovenia will take center stage in many of the prestigious media outlets across Europe. By creating engaging stories that emphasize arts, culture, and Slovenia’s distinct heritage, we aim to inspire global audiences to discover the charm and authenticity of our country. This campaign forms an essential part of STB’s mission to promote Slovenia’s most significant tourism offerings, such as active outdoor holidays, wellness, gastronomy, and cultural experiences.
Visitors will be introduced to a side of Slovenia that blends modernity with tradition, while embracing sustainability at its core. As we continue to work with editors and media partners throughout the campaign, expect more inspiring stories, with a special focus on art and culture, to surface on Slovenia’s platforms and beyond. In partnership with these trusted outlets,.
