Saturday, October 5, 2024 The Slovenian Tourist Board’s 2024 strategy focuses on content marketing to promote Slovenia as a boutique, sustainable destination, offering unique, personalized experiences. Aligned with its strategic vision, the Slovenian Tourist Board (STB) will continue to emphasize content marketing in 2024, leveraging cutting-edge technologies and digital tools. This initiative is key to promoting Slovenia and strengthening its visibility, reputation, and appeal as a tourist destination among specific target audiences.
A newly launched campaign in prominent global online media with wide reach in key markets aims to position Slovenia as a boutique, sustainable, and inspiring destination offering unique and personalized experiences. Through visually engaging content articles and interactive digital guides, Slovenia will receive prominent exposure in various media platforms. These include Austria’s Der Standard and Kurier; Germany’s Focus and Welt; Italy’s online edition of Corriere della Sera; France’s Le Figaro and Le Monde; the UK’s The Guardian and BBC; and Denmark’s Berlingske and Finland’s Iltalehti in the Nordic markets.
The primary goals of the campaign are to elevate Slovenia’s profile as a boutique, sustainable, and inclusive destination for high-end travelers, while inspiring targeted segments to consider Slovenia as their next travel destination. In alignment with the 2024 communication theme, Arts and Culture, the campaign also aims.
