1. A hydrating Yerba Mate Wake Up eye gel so you can present to the world as fully alive instead of clinging to wakefulness and an iced latte. All you need is a pea-sized amount of product to treat sensitive under-eye skin to a heaping dose of antioxidants and caffeine that can help reduce puffiness.
See it in action on TikTok . Promising reviews: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it.
I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished . It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on.
" — K. Grant Get it from Amazon for $5.99 .
2. Plus, a cruelty-free under-eye brightener to effortlessly conceal dark circles since you haven't gotten enough sleep in *checks watch* about a decade. The color-adapting formula is creamy and lightweight, so you don't have to worry about unwanted creasing and cakiness, either.
The color adaptive formula is designed so one of two shades will work on any skin tone. See it in action on TikTok . Promising review: "Took years off my eyes! This product is so reasonably priced.
I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup.
I recommend it." — placeholder Get it from Amazon for $6 (available in two shades). 3.
A gentle pore-clearing cleansing oil that's so effective, reviewers say you can actually see bits of gunk leaving your pores. WILD. It's suitable for all skin types and is formulated with heartleaf extract to help you get that *glowy* glass skin look.
See it in action on TikTok . Promising review: "This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about.
After using the cleanser on my dry face for 2–3 minutes, I could visibly see the white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin. However, my face has never looked better.
After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" — Myshel Cagle Get it from Amazon for $17.
69 . 4. A Shea Butter Vanilla Cashmere body lotion because TikTok is losing its mind over how hydrating, lightweight, and soothing this delicious-smelling formula is at a price that's just *chef's kiss.
* Listen to one user's glowing review on TikTok . Promising review: " Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" — DeeDra Billings Get it from Amazon for $8.98 .
5. Or a Neutrogena Hydro Boost body gel cream if you're a fan of the brand's water gel face cream and wish you could bring that fast-absorbing goodness to the rest of the body. Oh, lookie here.
..now you can! Check it out on TikTok .
Promising review: "I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it’s hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used.
I’m currently on my fifth bottle. I have very dry skin, so it’s hard to find a good moisturizing location that doesn’t leave me feeling greasy. This lotion has never left me feeling greasy.
It’s very lightweight." — The Edick’s Get it from Amazon for $6.97+ (available in two sizes).
6. A hydrating snail mucin repairing essence for soothing *all* skin types (reviewers love how gentle it is) and potentially helping heal acne scars, fade dark spots, and smooth fine lines..
.all for under $20!! See it in action on TikTok . Promising review : " I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase.
" — Shelby Get it from Amazon for $17 . 7. A bottle of professional-grade callus-removing gel so you can quickly remove years' (I repeat, YEARS') worth of hard calluses without endless scraping and scrubbing.
I'd start picking out a new pair of sandals, STAT! Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind. See it in action on TikTok . Promising review: "I saw this product on TikTok.
My feet were sort of rough and I used it as directed. After four applications, my feet were baby-smooth. Now, I didn’t soak my feet properly the first three times, but the fourth time, I did, and it made a big difference.
Some did get on my skin, but it didn’t burn." — Coresa Get it from Amazon for $14.99 (available in three scents).
8. A creamy E.l.
f. color corrector to help camouflage unwanted redness and discoloration from acne, sun exposure, and more. Just pick the right color for your skin tone, apply it under your favorite foundation or concealer, and enjoy the long-lasting, crease-free coverage.
See it in action on TikTok . Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting.
You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you, E.
l.f. cosmetics, you saved me!" — Jessica Get it from Amazon for $4 (available in five shades).
9. A budget-friendly SkinSmart facial cleanser spray that reviewers compare to the pricier Tower 28 SOS Spray for its ability to target redness and bacteria without drying out your skin. It's suitable for all skin types and is ideal for busy bodies who still want to take good care of their skin.
Just spray and go — no scrubbing needed! See it in action on TikTok . Promising review: "I rarely write reviews, but I am already in love with whatever sorcery is in this bottle! This was a TikTok-influenced buy, so I was skeptical. When I got the product, I was having a horrible breakout with a HUGE irritated pimple in the crevice of my nose, and after two days of using it before and after work, it’s gone! It immediately helped the redness and irritation as well, and I'm blown away! After less than a week, my breakout has almost cleared up completely.
" — Catherine bunch Get it from Amazon for $17.46 . 10.
A bestselling tightening cream so you can join the legions of reviewers who have given it 5 stars for its visible results and delicious scent. It's infused with caffeine, coconut oil, and guarana extract to firm and smooth skin while adding a little shimmer. Learn more on TikTok .
Promising review: " Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...
then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming.
Every time I wear it people say, “What are you WEARING?” like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it" — Kristen Get it from Amazon for $22+ (available in two sizes).
11. Lumify eye drops because reviewers swear this OTC formula relieves dryness and reduces redness in just one minute while fending it off for the next eight hours. Sure, you'd likely pay more for such quick results, but we're more than happy not to! See it in action of TikTok .
Promising review: " Not gonna lie, I saw this product on TikTok and thought I’d give it a try. Truly the best eyedrops I’ve ever bought. The pictures speak for themselves.
That was within one minute. I will forever buy this product and it moisturizes your eyes really good. My eyes get really red and dry from the wind now they feel really good.
" — Levi Get it from Amazon for $11.69 . 12.
A cruelty-free Essence Lash Princess mascara if you're tired of getting excited about mascaras that never live up to their promises. This one is different — or at least according to the 250,000+ 5-star ratings. See it in action on TikTok .
Promising review : "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought . This is now the only stuff I use !" — Amanda Sims For more info and review pics, check out BuzzFeed Editor Kayla Boyd's full Essence Lash Princess Mascara review ! Get it from Amazon for $4.
99 (also available in a three-pack and in two colors). 13. Or this cruelty-free E.
l.f tubing mascara for wrapping each lash in a hug-like layer of elongating goodness, so you can enjoy next-level va-va-voom you thought only falsies could deliver. Watch on TikTok as one user goes from skeptic to believer! BuzzFeed Shopping writer Emma Lord considers herself a fan: "I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing .
I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f.
tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water.
In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $7 (available in three shades).
14. An easy-to-use collagen-coating hair mask you can apply at home so it looks like your hair hasn't undergone years of abuse at the hands of bleach and blow-dryers. See it in action on TikTok .
Promising review: "TikTok make me buy it the first time. I liked it enough to buy it again. Leaves my hair super hydrated and soft.
If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." — Kandyce D.
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for." Get it from Amazon for $9.70 .
15. A K-beauty Kahi Wrinkle Bounce hydrating multi-balm to enjoy that instant "aaahhh" feeling of hydration wherever you need it most. Packed with salmon complex and collagen, this formula can help reduce the appearance of fine lines, and the travel-friendly tube makes it perfect for a midday ~glow up~.
See it in action on TikTok . Promising review: "I have heard about the great Korean beauty products. I have mouthlines that I don’t like.
I thought I’d give this product a try. It definitely plumps up my skin, which helps decrease the appearance of my lip lines. It gives my normally dry skin a dewy finish.
I really enjoy wearing it at bedtime. I’m going to be trying other items from this line. Cool product, there’s a reason it took TikTok by storm.
" — nicky Get it from Amazon for $22.99 (available in five other styles). 16.
A sulfate-free biotin shampoo with over 35,000 5-star ratings that can help locks look thicker and prevent future loss with regular use. It's 100% safe to use on all hair types — even color-treated hair! Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic .
See it in action on TikTok . Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor.
It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger.
I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever.
I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." — Diane J. Huff Get it from Amazon for $12.
95 (available in three sizes and three scents). 17. A miraculous One/Size setting powder because you're going to fall head over heels for this silky, smooth wunderkind that delivers up to 24 hours of sweat-proof shine control if you've got chronically oily skin.
One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. Check out a review on TikTok . BuzzFeed Shopping writer (and beauty aficionado) Jordan Grigsby adores this formula: "I love love love this stufffff, omg.
My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B.
I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time.
Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades and they're all totally gorgeous, I can't pick a fave.
Not cakey and no flashback! Looks just like my skin!!" Get it from Sephora for $18+ (available in two sizes and seven finishes). 18. A lil' polar bear hydrating eye stick if your puffy, aching eyes feel like cinderblocks in the morning they're so heavy.
Kickstart your routine with sweet, sweet relief thanks to this hydrating formula, which is blended with Iceland glacial water to help relieve puffiness, tighten skin, and tackle dark circles. Check out one user's glowing review on TikTok . Promising review: "I tried this after seeing TikTok reviews.
I love how it feels when it goes on. It's very cooling and soothing. I used it during the day to freshen my under-eye area.
I just ordered more, so I have one in my purse and car as well!" — MaryR Get it from Amazon for $9.99 . (also available as a collagen stick).
19. A bottle of Lottabody's super fluffy mousse for a lightweight, set-and-forget option that'll help leave your air-dried curls looking less frizzy and more defined. Check it out on TikTok .
Promising review: "First, let me start with the price. My favorite thing about this product is its price vs. its quality.
Most times, we find a low or responsible-priced product...
well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it.
Wish I knew bout this product sooner. Thanks, TikTok. " — Angelia Taggarrt Get it from Amazon for $3.
98 (also available in a pack of two). 20. A wildly popular Bio-Oil because real-life magic (aka science) has gifted us this powerful blend of nourishing oils and vitamins to help fade scars and lock in moisture without feeling heavy on the skin and clogging pores.
See a convincing before and after on TikTok . Promising reviews: " This Bio-Oil is a 10/10. I saw a girl use it on TikTok, and I just had to try it myself, and let me tell you, it leaves my face moisturized without being too oily.
Better get you some!!!" — CW review "After just about three weeks of use, I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion.
" — L T C Get it from Amazon for $10.37+ (available in two sizes). 21.
A convenient set of dual-textured toner pads made with lactic and salicylic acid to gently exfoliate skin and refine the appearance of those T-zone pores you swear can be seen from a mile away. Check it out on TikTok . Promising review: "I kept seeing this product on social media and finally decided to give it a try.
I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk . I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these.
" — Ee El Get a pack of 70 from Amazon for $17.90 (available in four other styles). 22.
A TikTok-beloved Bio-Collagen Real Deep mask that works the night shift so you can wake up to skin that's next-level bouncy and glowy. The mask turns transparent as its absorbed into the skin, and loads of reviewers mention visible results after just one treatment. See it in action on TikTok .
Most reviewers recommend doing this treatment once per week. Promising review : "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial.
It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala Get a set of four from Amazon for $19 .
23. A pair of satin pillowcases because it's a simple change that can work wonders for your skin and hair by helping to fight frizz, reduce breakage, and maintain hydration all while you sleep! Get a closer look on TikTok . Promising review: "Looooooooove these!! A product reviewer I follow on TikTok highly recommended these.
I really like them. The price does not reflect the quality . They feel sooooo much better than they cost.
I ordered two sets and now I want silk sheets too!" — Mary Emma Campbell Get a two-pack from Amazon for $7.99+ (available in 39 colors). 24.
A coconut-scented nail strengthening cream if you hate deciding between eye-popping manicure prices or sporting short, brittle nails that are constantly chipping. Fortunately, there's a third option! This non-greasy formula is packed with calcium, moisturizing oils, and vitamins to help strengthen nails and condition cuticles. Watch this TikTok for a gooooodddd B&A! Promising review: "My natural nails have always been so thin and weak that they would bend at the slightest pressure.
I’ve tried so many hardeners, strengtheners, and cuticle oils but nothing worked. I gave up trying to grow my nails altogether. I saw someone from TikTok recommend this product, and within a week and a half, my nails were so much tougher! Directions say to use it several times a day, and I might use it once a day or a few times a week and still get amazing results.
My nails are THE STRONGEST they have ever been. I recommend this product to everyone. I think the only downside is the smell (super strong fake cocoa butter smell).
I don’t love it, but I will gladly deal with it if it means finally having strong, beautiful nails. BUY THIS NOWWWWW!" — Brittney B Get it from Amazon for $8.88 .
25. A rosemary mint hair-strengthening oil for treating your 'do to a rich blend of 30 essential oils and biotin. This lightweight scalp treatment may help nourish split ends and hair follicles, leading to sleeker styles and reduced breakage.
Plus, reviewers say it smells DIVINE — an unnecessary but appreciated bonus. Learn more on TikTok . Promising review: " I started using this oil on my hair after watching TikToks about it.
They did not lie. This product works great! I have been using it for about a month now, and I have nothing but good things to say. I like to lather it on my scalp and let it sit for a couple of hours before showering.
This helps your hair to produce those natural oils, which makes your hair grow healthier. It has made my hair grow faster and stronger." — Alexis Jacobus Get it from Amazon for $9.
21 . 26. A pharmaceutical-grade anti-acne sulfur soap so you can go to war against acne, rosacea, dermatitis, and clogged pores with a frills-free formula that was formulated and developed by dermatologists.
Joesoef Skin Care is a small business that specializes in anti-acne skincare products. Promising reviews: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads.
She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, but it is not overwhelming, and it disappears when dried. It works! My pores are much smaller.
After applying and drying, moisturize. " — Sandy G "I initially saw this product come up on TikTok and was curious, so I went to read the reviews. After seeing how much success some people had, I decided to give it a try! I’ve struggled with random hormone breakouts, blackheads, cystic acne — you name it! I’ve tried medical-grade antibiotics and topicals, but nothing has consistently cleared my skin.
Now, I’ve only been using it twice a day for a week, but I have zero red pimples or breakouts." — CarlyC Get it from Amazon for $12.99 (also available in multipacks).
27. A vibrant liquid blush with a built-in sponge applicator and vitamin C infusion to give your cheeks a bright, long-lasting wash of color that feels worth far more than its under-$10 price tag. See it in action on TikTok .
Promising review: "I have used mini liquid blushes and paid hefty prices. I happened to see this one on TikTok and tried it out. I have five different colors now.
The packaging is super cute, the color is pigmented so you only need a little. This is an amazing product." — Laura Get it from Amazon for $6.
99 (available in 20 shades). 28. Or a multipurpose lip and cheek cream that blends like a dream and is easy to layer on for the right amount of pigment for every look.
And that adorable purple compact? You can purchase refills to keep on using it over and over again. Cheekbone Beauty is an Indigenous woman-founded makeup brand. All of its products are vegan and cruelty free, focusing on using only what's needed for the least amount of environmental impact and maximum wearability.
Learn more on TikTok . Promising review: "Now this product is absolutely amazing! It has fantastic lasting power, and a little goes a long way. I love that after I use it on my cheeks, I can use the rest on my lips, and it looks great.
I’m a die-hard self-proclaimed 'blush' girl, and this is by far my favorite after trying so many other brands over the years! It’s creamy and high quality, and I love that it can be stacked with other colors with a twist. Easy to pack and doesn’t take up any room in my makeup bag! Love it!" — Nicole P. Get it from Cheekbone Beauty for $21 (available in three shades).
29. A gentle LilyAna Naturals retinol cream because retinol is a skincare workhorse that can do wonders for the appearance of fine lines and uneven texture. Combine that with a slew of hydrating ingredients like hyaluronic acid, shea butter, organic green tea, and jojoba oil, and you've got a daily moisturizer that feels closer to a magic potion.
Get a closer look on TikTok . Promising review: " TikTok made me buy it..
.but I wasn't disappointed! Love this stuff! It's very hydrating yet not greasy. I will definitely purchase this again and I want to try other LilyAna products as well!" — Debbie Get it from Amazon for $14.
99+ (available in three sizes). 30. An ultra-fine Jerome Alexander airbrush foundation if you're on the hunt for a full-coverage foundation that doesn't feel heavy or cakey and doesn't require a PhD in makeup to apply.
Here it is!! All you need is one spray on the included applicator brush, and you might just start getting mistaken for a pro makeup artist. Jerome Alexander is a small business that specializes in airbrush cosmetic products. Promising reviews : " Bought this because I saw it on TikTok, and it did not disappoint.
I love the lightweight feel of it and how easy it is to build." — Smickens "So easy to apply. Especially love the applicator brush.
It doesn’t leave a streaky effect like some makeup brushes have done to me in the past. I have very oily skin, but even after hours of wearing this foundation, I find I have a dewy look and not an oily, blotchy look, as so many other foundations have done to me in the past. Definitely purchasing this makeup again.
Plus, it’s less than half the price that I usually spend. Win-win!!!!" — Lauren Theriot Get it from Amazon for $17.99 (available in 12 shades).
31. A fragrance-free Neutrogena SPF 60 face serum for a healthy dose of hydration in a travel-friendly bottle that doubles as daily sun protection without the undesirable white-cast and greasy finish. See it in action on TikTok .
Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that.
I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point ." — JHoch Get it from Amazon for $14.12 .
32. An exfoliating breast-lifting body scrub mixed with acai, retinol, and dragon fruit to buff away dull skin, leaving behind a dewy, boobylicious glow that pairs extra well with your skimpiest swimwear. Get a closer look on TikTok .
Promising review: "I actually got this to help tighten my stomach from the stretch marks and skin wrinkles I got from pregnancy. It really works great!! Since getting it, I use it every time I shower, and I use the Buns of Glowry serum each day, and I’ve noticed a substantial change in my skin. Much fewer wrinkles, and honestly, my stomach looks almost back to normal, and it’s only been a few weeks! Super glad I bought this!" — Kimberly Stumbaugh Get it from Amazon for $31.
67 . 33. A nongreasy hair wax stick to tame flyaways and smooth edges without weighing down your entire look with globs of gel.
Feel free to apply the stick directly to your hair for mess-free application and all-day staying power. BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out " Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna ." See it in action on TikTok .
Promising review: " I’ve seen this all over TikTok. I was skeptical for a while until this winter season. It’s been so chilly and windy, and my hair is feeling dry, so of course, it comes with flyaways.
This comes in a push-up wax stick. So you're not overusing the product. I t keeps your hair nice and slick.
Does not make the hair look greasy. It feels nice and smooth. And my hair looks smooth all day.
I will repurchase when I do run out!" — Seema Get it from Amazon for $7.98 . Reviews have been edited for length and/or clarity.
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