Monday, January 27, 2025 A recent study from SiteMinder, a top global provider for hotel distribution and revenue management, indicates that hotel websites have surpassed all other channels in terms of revenue generation per booking in 2024, achieving up to a 60% increase. Derived from over 125 million bookings—the most extensive reservation data collection from a single tech platform—SiteMinder’s Hotel Booking Trends report highlights that hotel websites brought in an average revenue of US$519 per reservation last year. This represents an 8.
5% increase from the previous year and significantly outstrips revenues from other sources: by over 60% compared to online travel agencies (OTAs) which stood at US$320, by more than 35% against global distribution systems at US$380, and by more than 15% above the combined figures for wholesalers, destination management companies (DMCs), and tour operators at US$446. For the first time, the annual increment in direct bookings saw hotel websites either maintain or enhance their rank among the primary revenue contributors for every major travel market. Notably, they were the second-highest revenue drivers in four nations—Ireland, Portugal, South Africa, and Spain—and ranked within the top five in all other evaluated markets, just behind OTAs.
James Bishop, SiteMinder’s VP of ecosystem and strategic partnerships, comments on the study, highlighting the growing preference among travelers for hotel websites and their increased spend.
