Bollywood's Diwali release calendar is packed this year, with two big films clashing. Kartik Aaryan's Bhool Bhulaiyaa 3 will try its luck at the box office against Ajay Devgn's Singham Again. As exhibitors and distributors mull over how to screen them, T-Series, which is producing Bhool Bhulaiyaa 3, has approached the Competition Commission of India.
( Also read: Singham Again vs Bhool Bhulaiyaa 3, distributors pressure cinema owners for more shows: Report ) T-Series plea to CCI The Indian Express reports that Rohit Shetty and the makers of Singham Again have convinced PVR INOX, the biggest theatre chain in India, to allocate 60% shows to their film. "Furthermore, certain single-screen theatres have been asked to dedicate all shows to Singham Again, with some allowed to screen Bhool Bhulaiyaa 3 only in early morning slots," the report quotes a source as saying. When two big films clash, the producers often try to strong-arm or convince the distributors and exhibitors to give their film more importance and higher screens to have a first-mover advantage.
This is even more important in a big festive weekend like Diwali. The report adds that as a result, Bhushan Kumar's T-Series has petitioned the Competition Commission of India (CCI), to intervene in the screen allocation dispute. The production house is asking for a 50-50 split of screens in most major theatres across India.
CCI is the regulatory body responsible for promoting economic growth and consumer welfare through health.
