Monday, January 20, 2025 As the Lunar New Year (LNY) of 2025 approaches, travelers are embracing a new era of exploration and transformation. Reflecting the symbolism of the Snake, associated with wisdom and intuition, many travelers are shedding traditional travel norms in favor of longer stays, deeper connections with destinations, and exploring places that are off the beaten path. This festive season has seen a rise in cross-border travel, with families and friends eager to celebrate together in new locations, while also prioritizing meaningful travel experiences that break away from the usual holiday destinations.
Data from Trip.com Group reveals that this Lunar New Year has seen a strong uptick in cross-border travel, with many travelers opting to extend their holidays. This trend is particularly prominent in the Asia-Pacific region, where people are combining public holidays with annual leave to extend their time away from home.
The Chinese mainland, for instance, has recognized New Year’s Eve as a public holiday in 2025, allowing travelers to take only two days off for an eleven-day break. Similarly, other countries such as Korea and Singapore have also experienced longer holiday periods, with travelers from South Korea taking a nine-day break and Singaporeans managing a five-day holiday with just one additional day off. The trend toward extended stays is a direct response to the growing desire for more fulfilling travel experiences.
As more families and individuals .
