Monday, January 27, 2025 Trip.com Group, headquartered in Singapore, has made history as the only Asian travel services provider to feature on the prestigious Brand Finance Global 500 list for 2025. Climbing to the 452nd spot, up from 550th in 2024, the company has demonstrated remarkable growth in brand value, which increased by 23.
34% to reach an impressive USD 5,399 million. This achievement places Trip.com Group among the top leaders in online travel services, securing third place in this category and fifth overall in the Leisure & Tourism sector.
At the core of its success lies the company’s focus on artificial intelligence. Through cutting-edge AI-powered tools, Trip.com Group has revolutionized how travelers plan their journeys.
Its flagship tool, TripGenie , offers personalized travel recommendations, significantly reducing decision-making time. Other tools, such as Trip.Best , Trip.
Trends , and Trip.Deals , provide tailored insights into trending destinations and value-packed offerings. These innovations position Trip.
com Group as a pioneer in delivering smarter, more convenient travel solutions. Further enhancing the travel experience, the company recently launched Trip.Gourmet , an AI-powered food-ranking guide that integrates culinary exploration into travel planning.
By highlighting top-rated dining experiences globally, this tool allows travelers to incorporate gastronomy as a central part of their journeys. This initiative reflects a broader trend of combinin.
