Maruti Suzuki India Limited (MSIL), India's leading passenger vehicle manufacturer, has announced Bollywood star and youth icon Sidharth Malhotra as the brand ambassador for the new Maruti Suzuki Dzire with a teaser, commencing bookings for its highly anticipated 4th Generation Dzire. Commenting on the announcement, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, "The India growth story is a bright spot in the world today and this is fuelled by a new generation of ambitious, driven and confident Indians who are setting new benchmarks of success.
We call these young achievers the thrivers, and it is for this driven and demanding consumer that we have designed the all-new Dzire- A car that matches the personality and compliments the successful life of the Thriver. To launch the all-new DZIRE, we wanted to partner with someone who personified the essence of the 'Thriver' in spirit and in letter and it gives me immense pleasure in announcing that we found the perfect Brand Ambassador in Sidharth Malhotra." Along with the announcement, the makers have also unveiled a TVC featuring the Hasee Toh Phasee actor in a suave avatar.
Meanwhile, speaking about Sidharth Malhotra, the actor has recently expected to have signed a film with Sara Ali Khan, which will mark his first film with the actress. Reports also suggest that the actor will be joining Saif Ali Khan in the latter's successful franchise Race, for its fourth instalment. He w.
