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Actor Son Suk-ku in a scene from the movie “Night Fishing” / Courtesy of Tving By Park Jin-hai Office worker Park Seung-jin, 28, binge-watches an entire drama series during her 20-minute commute. She does this by watching multiple short-form videos, which are about one minute long and summarizes the highlights of each 60-minute episode. These videos, often called "short dramas," allow her to grasp the overall plot.

"I felt it was a waste of time to binge-watch popular dramas. I even speed up the already 1.5x speed of videos that compress 16-episode dramas into one hour," she said.



Ha Min-ji, a 25-year-old jobseeker, spends about two to three hours a day watching short-form content while commuting by subway. She watches whatever content the algorithm suggests. "It's convenient because I don't have to choose what video to watch.

I think choosing what video to watch is also a chore," she said, adding that she even enjoys watching original short dramas, because of the "brief, relatable episodes without a complicated plot." Park Jong-hyuk, 28, usually watches short-form content with movie clips for 30 minutes to an hour at a time. "The reason I watch them is that the apps seem to automatically guide users to the Shorts button when I open YouTube or Instagram.

Rather than actively searching for them, I just watch whatever pops up," he said. A promotional image for Watcha's short-form platform Shortcha / Captured from Play Store The rise of short-form content, defined by videos .

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