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Beauty fans are raving about a retinol face serum that's said to work wonders on 'deep set wrinkles' and leave skin looking 'youthful' - and it's currently £20 off. The Egyptian Gold Retinol Face Serum by Grounded, a brand backed by Dragon's Den, normally costs £39.99 but is now on sale for £19.

99. This anti-ageing serum contains retinol, a form of Vitamin A, which is known for its ability to reduce fine lines and wrinkles. According to the brand, retinol "helps old cells give instructions to new skin cells to make them grow through stronger, thicker and fresher.



It also helps you to naturally produce more Collagen within the skin which reverses the effects of ageing and sun damaged skin." The serum also features a blend of precious oils, botanicals, aloe, and hyaluronic acid to provide maximum hydration and soothing benefits, reports the Manchester Evening News . READ MORE: Charlotte Tilbury launches 40% off build your own lip kit including bestselling Pillow Talk shade READ MORE: Mum loses 44lbs doing at home workouts with fitness app 60% off for Black Friday As the brand Grounded's 'best-selling' anti-ageing product, results include a visible reduction in redness, clears pores and blemishes, evens out skintone, pigmentation and while targeting those crows feet and sagging skin.

Recommended for use just at night, the serum can also be used on your hands and legs, to keep all parts of you looking as youthful as possible. With a five star rating across the board, it's clea.

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