SHERATON Cebu-Mactan Resort is deepening its commitment to Cebu City by celebrating and promoting the region’s unique charm and culture through its strategic initiatives and its brand platform to boost the city’s international profile. “Sheraton, as a global brand, follows a certain standard, but we also localize our approach. It’s up to us to localize it and put the story inside it,” Sheraton Cebu Mactan Resort Marketing and Communications Manager JM C.
Sequihod told the BusinessMirror. Sequihod explained that while every Sheraton hotel upholds the brand’s core identity, local adaptations give each property a distinctive character. The 11-hectare property on Mactan Island, developed by Cebu-based AppleOne Properties, Inc.
, represents the culmination of the vision to blend local cultural elements with global hospitality standards and the expertise of its owners, Ray and Venus Manigsaca. Prime venue for MICE The resort, which is just 30 minutes away from the Mactan International Airport, features a multi-story building with balconies overlooking the ocean, and a pristine beach with palm trees. It boasts 261 luxurious rooms and suites, including options such as the Sheraton Honeymoon Suite, Junior Suites, Executive Suites, and the opulent Presidential Suite.
With amenities designed for both leisure and post-business relaxation include a pool with a natural, lagoon-inspired design and a gently sloping entry, which makes it both accessible and inviting. For further relaxation, the Sheraton Spa provides six treatment rooms and a variety of soothing services. According to the Sheraton Spa and Recreation Manager Thel Abeira, the spa offers a truly unique experience, being the first of its kind in the Philippines.
“It actually brings you back to your own rhythm. All the treatments here are all customized,” he said. Families have a wealth of options too, including a kids’ club, and easy access to the beach for watersports.
Beyond these recreational activities, Sheraton on this island introduces an innovative initiative that supports marine conservation by enabling guests to participate in coral planting just a short distance from the shore. “We have already implemented several initiatives in Cebu,” Sheraton’s general manager Dottie V. Wurgler-Cronin said.
For instance, the Marriott Bonvoy on Wheels caravan, part of the Marriott Bonvoy loyalty program, underscored the importance of connectivity and travel. Launched during the pandemic to address dining challenges, the caravan allows people to enjoy quality food and fosters greater awareness of the brand’s commitment to community and connection. Similarly, the Gatherings by Sheraton Cebu Mactan Resort, which debuted last year, aims to elevate Sheraton’s brand positioning as a hub for communal gatherings.
The resort highlights activities focused on sustainability, cultural enrichment, and the sharing of local narratives, reinforcing commitment to meaningful experiences. To accommodate meetings, incentives, conferences, and exhibitions (MICE), the resort and hotel provide eight distinct event spaces. These include a boardroom, a large ballroom, an outdoor area, and a pre-function room, all totaling 1,412 square meters.
The spaces feature cutting-edge amenities, such as built-in LED walls and a modern, stylish design, blending traditional functionality with a fresh and elegant atmosphere. “We are proud of our property as a destination because we are nestled in one of the most beautiful islands in the Pacific. Noting the rich and colorful heritage of the Mactan Island, MICE becomes more meaningful as a destination as we unfold the marvelous culture of the pre-hispanic history of the Philippines which originated in our very own home,” Wurgler-Cronin said.
Sheraton Cebu Mactan is equipped to handle events of varying sizes, from intimate seminars to large conferences for up to 450 participants. While the largest venue, the Grand Ballroom, can accommodate up to 756 guests..
