Celebrated Indian filmmaker Shekhar Kapur , who serves as festival director of the International Film Festival of India ( IFFI ), Goa, has outlined his vision for the 2024 edition, emphasizing a shift away from comparing Indian cinema to Western standards. “For a long time, at every festival, we’ve kind of looked down upon ourselves as though Indian cinema needs to catch up to the West, and that’s a narrative that I want to change,” says Kapur. The director points to India’s historical ability to adapt Western technology, from the early days of the first Indian feature “Raja Harishchandra,” to modern digital platforms.
“Right from ‘Raja Harishchandra,’ when we first made our first film, we actually adopted what is a completely Western technology of cameras and showing a projection, and became the largest filmmaking community in the world. There’s something about our population that takes to audiovisual storytelling in leaps and bounds.” Kapur’s strategy for IFFI 2024 centers on three main pillars: celebrating Indian cinema on its own terms, honoring audiences, and establishing IFFI’s unique identity among international festivals.
“Let’s celebrate our audiences,” says Kapur, recounting how Indian moviegoers have historically embraced cinema despite challenging viewing conditions. He notes that IFFI’s location in Goa is significant, describing it as “the most celebratory place in India.” Speaking about his vision for audience takeaway fro.
