Shai-Gilgeous Alexander has arrived. Not just ahead of the Emirates NBA Cup Final, but he has also arrived as an upper-echelon superstar for the Association. An arrival that the NBA is in desperate need for.
The young Thunder star is no secret to the world of fashion and styles, as he showed off his latest fit ahead of the Cup Final versus the Milwaukee Bucks. As great as SGA's style is, what the league cares about is that he has taken that next step. The league needs young stars.
Young stars who can help solve the league's ratings disaster. Viewership is in decline , it's no secret. The NBA is hoping the NBA Cup Final can lead to a spike in viewership.
Two teams, in the Thunder and Bucks, led by two stars, in Gilgeous-Alexander and Giannis Antetokounmpo, that should be able to garner eyeballs on the game and product as a whole. The NBA Cup is in its' second year in existence, after LeBron James and the Los Angeles Lakers defeated the Indiana Pacers in the inaugural Final last year. The event takes place in Las Vegas, and has also struggled to sell tickets.
It will be a tale of two teams, as SGA and the Thunder are the youngest team in the entire league. Meanwhile, on the other hand, Antetokounmpo and the Bucks are the seventh oldest team in the league, having been to the mountaintop once before, winning the NBA championship in 2021. Both teams are riding hot streaks, and are first and fifth in their respective conferences.
OKC is one in the West, and Milwaukee is five in the.
