IT’S frustrating to spot a dress you love on social media, only to click through to the website and find it is sold out. It happened to me recently. One of my favourite fashion influencers, Yasmin Devonport, showcased a gorgeous blue dress on her TikTok account.
At £120 from Asos, it wasn’t cheap but I could have justified it for a special occasion. Alas, as often happens with fashion pieces that have gone viral, when I clicked through to Asos it was sold out. A few days later, I spotted an ad with the video of Yasmin modelling the dress, from a brand called Like My Choice.
I hadn’t heard of it, but it describes its offerings as “the newest boho chic clothes and accessories”. To my amazement, I found the blue dress on the website, using the same photos as Asos only with the model’s head curiously cropped off. But this dress was £42 and in stock in my size.
Surely this was too good to be true? Most read in Fabulous My suspicions were raised by the niche pricing. The website also had very little information about the brand. I decided to order the dress anyway, but when it came to putting payment details in, the currency was converted to dollars making the price $54, plus $6.
09 for shipping. When ordering, I was notified it would arrive in six to ten days. Ten days later it arrived.
To compare what was delivered, I ordered the £120 original dress from Asos in the only size it had left, a six. At first glance, the dresses looked similar, but side by side the Asos d.
