Share to Facebook Share to Twitter Share to Linkedin Serendipity3 will open its first NYC outpost at OYO Times Square in early September 2024. Shown is ..
. [+] an illustration of part of the restaurant's interior. Photo courtesy of Serendipity3 Fans of Serendipity3 might first think of this popular New York City dessert spot for their signature treat — the Frrrozen Hot Chocolate.
Starting in early September 2024, they will have two places to choose from, Serendipity3’s original Upper East Side location or their new outpost in Times Square. In timing with the restaurant’s 70th anniversary this year, Serendipity3 is opening Serendipity3 Times Square. Its location is within OYO Times Square, a hotel along West 47th Street at 7th Avenue.
This branch is scheduled to open publicly on September 5. “What prompted our second location was our need for more space to be able to better serve our guests,” explained Chef Joe Calderone, Serendipity3's chief creative officer. “What better place than Times Square — the crossroads of the world.
” Serendipity3's signature item is their Frrrozen Hot Chocolate. Michele Herrmann Founded in 1954 by three friends, Calvin Holt, Stephen Bruce, and Patch Carradine, on Manhattan’s Upper East Side, Serendipity3 is now marking its first expansion in NYC. In the past, the brand had outposts in Westport, Conn.
, Boston, Boca Raton, Las Vegas and Washington, D.C. and even in Tokyo.
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Other regular customers or first-timers involve many celebrities. Marilyn Monroe often came to Serendipity3 to study her scripts. Apparently, you can book a reservation for the table that she sat at.
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render(randId); }); })(); Since 1954, Serendipity3 has continued to welcome a good mix of customers. In July 2024, the ..
. [+] restaurant honored its longtime patron, Barbara Silverstein, with a special-custom made sundae. Photo courtesy of Serendipity3 Andy Warhol was a Serendipity 3 patron and paid for his meals with his illustrations.
For 2024’s National Pop Art Day (January 28), Serendipity3 partnered with Madame Tussauds New York to honor this icon with a culinary masterpiece — the “Madame Tussauds x Serendipity3 POP! Art Sundae.” Other celebrity sightings have included Cary Grant, Grace Kelly, Joan Rivers, Blake Lively and Ryan Reynolds, Kim Kardashian and Beyoncé, Jay-Z and their daughter, Blue Ivy Carter. Selena Gomez also has eaten here and was once a part-owner and investor in Serendipity Brands , a Serendipity3-inspired line of various ice cream flavors and desserts.
Another story goes that First Lady Jacqueline Kennedy wanted to have the recipe for Frrrozen Hot Chocolate for serving it at the White House; she was turned down. “Serendipity3 has been wildly popular for many, many years; really since its inception,” said Calderone. “After being featured on The Oprah Winfrey Show three times, and having the Frrrozen Hot Chocolate on Oprah's Bucket List, our popularity grew even further.
” What makes this bestselling beverage stand out is its smooth-frosty play on a hot drink. This icy solid chocolaty serving comes in a glass bowl with a pair of straws and is topped with a whip cream swirl and a sprinkling of chocolate shavings. In a July 2021 photo, Chef Joe Calderone, Serendipity3's chief creative officer, stands in front of .
.. [+] the restaurant's flagship location on Manhattan's Upper East Side.
Serendipity3 reopened that month after a year-long renovation. (Photo by Craig Barritt/Getty Images for Serendipity3) Getty Images for Serendipity3 In late 2023, Cher (who also has frequented Serendipity3) and Jimmy Fallon shared the 30 millionth Frrrozen Hot Chocolate on The Tonight Show Starring Jimmy Fallon. Serendipity 3 holds multiple Guinness World Records, including the world’s most expensive milkshake .
It once offered $200 French fries embellished with imported goose fat and edible gold. The restaurant’s diner-reflecting menu encompasses burgers, fries, mac and cheese servings, salads, hotdogs and sandwiches plus desserts like their popular Chocolate Blackout Cake. It’s also possible to order a regular sundae.
The restaurant also has had a good amount of screen time. It was a filming location for Serendipity , the 2001 romantic comedy starring John Cusack and Kate Beckinsale. Other credits include One Fine Day, with George Clooney and Michelle Pfeiffer; Trust the Man, with Julianne Moore and David Duchovny; and Lyle, Lyle Crocodile, which is based on the children’s book.
The interior of the upcoming Serendipity3 Times Square has wall decor that gives a nod to Marilyn ...
[+] Monroe. The actress often came to the original Serendipity3 location to read her scripts. Photo courtesy of Serendipity3 As for Serendipity3 Times Square, its design by Wid Chapman Architects is described as having a more modern approach.
“The decor is a new 2024 take on the iconic, eclectic decor of our 1954 landmark location,” said Calderone. Glass mosaic artwork will emulate vintage Tiffany lamp shades within the original location. Amid mirrored mosaic domed ceiling, other furnishings extend to Warhol-inspired wallpaper and a giant clock salvaged from a building in London.
As for the menu, Serendipity3 Times Square will be very similar to the UES location but also will possess a full liquor license. One addition is the Sunday Chicken Dinner Sundae, a giant goblet that literally seems to hold a whole meal. While the original recipe remains intact, the Frrrozen Hot Chocolate now comes in 13 varieties.
There are complimenting flavors like mint, peanut butter, salted caramel or s’mores along with a vegan version. “The secret to Serendipity3's staying power is that it hasn't changed much over the past 70 years!” said Calderone. “Our key to our longevity and popularity is our ability to continue to create a fun, whimsical experience using our incredible food, desserts and over-the-top decor.
” With Serendipity3 Times Square at OYO Times Square, the hotel’s address is 157 W 47th St. The original Serendipity3 is located at 225 E 60th St..
