Anyone in doubt that entrepreneurs are the pop stars of the business world should take a look at the itinerary of Jade and Grant Goulden. The sibling co-founders of Jaded London, a hip clothing brand that counts Taylor Swift and Lenny Kravitz among its fans, are in the middle of a “world tour”. When we speak, the Gouldens had recently returned from hosting a five-day pop-up at New York Fashion Week.
The show is returning to London for Black Friday and to capitalise on Christmas shopping, before an Asia tour in the new year, which takes in Shanghai in China, Tokyo in Japan, and Seoul in Korea. After that, it’s on to Miami for spring break and California’s Coachella music festival in April. A blended.
