Friday, December 27, 2024 Selangor, Malaysia ’s most developed state, has officially launched its Visit Selangor Year (VSY) 2025 campaign, a strategic initiative aimed at positioning the state as a premier tourism destination. The campaign was unveiled during a grand festival and concert held at Setia City Park on Saturday, December 21, 2024. Officiated by Menteri Besar Dato’ Seri Amirudin Shari, the launch served as a precursor to the year-long celebration slated for 2025.
A key highlight of the event was the introduction of Selangor’s official tourism mascot, Spark the Firefly, symbolizing the state’s commitment to preserving its natural heritage and promoting eco-tourism. The adorable mascot is expected to become a recognizable icon, representing Selangor’s rich biodiversity and cultural heritage. Accompanying the mascot launch was the debut of Selangor’s digital campaign portal.
Designed as a one-stop platform for tourists, the portal provides essential travel information, including itineraries, event updates, and insights into the state’s attractions. With user-friendly features and real-time updates, the portal aims to enhance the travel experience for both domestic and international visitors. State executive councillor for local government, tourism, and New Village development Ng Suee Lim emphasized the strategic importance of the VSY 2025 campaign in advancing Selangor’s tourism and economic goals.
He stated, “This RM8 million allocation for the VSY .
