“The Italian novelist, Umberto Eco, used to say that books talk to one another. Well, I think sculptures in the park talk to one another,” says the curator Geoffrey Edwards about the Sculpture Park at Pt. Leo Estate on Victoria’s Mornington Peninsula.
Edwards is no mere observer to this conversation: the esteemed curator and former director of Geelong Gallery has been an advisor to Pt. Leo Estate since 2016, curating a collection of 60 mostly large-scale sculptures from the likes of Yayoi Kusama, Ugo Rondinone and Reko Rennie. Philip Spelman, Parabola (2008), painted steel Credit: Trenery Four sculptures by Australian and international artists – Clement Meadmore’s Riff (1996), Michael Le Grand’s Tsunami (1997), Bert Flugelman’s Conversation (2007) and Parabola (2008) by Philip Spelman – form a dramatic backdrop to the spring 2024 campaign from Trenery.
In the campaign images, the timeless Australian brand becomes a fashionable participant in the sculptures’ tête-à-tête. The abstract volumes of Parabola are mirrored in the fullness of a sleeve; the surprising agility of Meadmore’s Riff lends a lyrical quality to a palette of neutrals and sandy tones. The campaign is the latest move by Trenery to explore new synergies with artists working across different mediums.
It began last year with a new brandmark, designed by renowned typographer Andrew Woodhead, who drew inspiration from the Gothic script seen on the streets of Paris and the gentle rolling hill.
