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Tuesday, January 21, 2025 The UK is revolutionising global tourism by harnessing the growing trend of screen tourism, where films and TV shows inspire travel to featured locations. Featuring a rich cinematic heritage, the UK serves as the backdrop for countless blockbuster movies and beloved series, from the enchanting world of Harry Potter at Alnwick Castle to the grandeur of Highclere Castle in Downton Abbey . Screen tourism has transformed destinations like Bath, featured in Bridgerton , and Scotland’s Doune Castle, immortalized in Outlander , into global hotspots.

Iconic urban landmarks such as London’s Tower Bridge, Paddington Station, and St. Paul’s Cathedral, frequently seen in James Bond films, also draw fans eager to step into scenes from their favorite productions. The UK’s picturesque landscapes and historic architecture, paired with VisitBritain’s strategic campaigns, ensure the country remains a magnet for cinematic enthusiasts, creating unparalleled travel experiences and fueling the tourism boom.



For more such travel industry news, travel updates, travel alert, tourism insights and exclusive articles and the latest updates on tourism, download our all new Travel and Tour World Mobile Application. Download Now . Screen tourism, or film tourism, is the phenomenon of travel driven by the popularity of movies and TV shows.

Destinations featured in iconic productions become aspirational travel hotspots for fans eager to immerse themselves in cinematic magi.

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