1. Catrice "Instant Awake" Under Eye Brightener , which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
The color adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "Girlies with dark under-eyes, probs like myself, need to have a brightener! I used to spend $40 on Becca. This one is better in my opinion!! It’s very pigmented and covers blue hue in the corners of my eyes.
It can be worn alone, but I prefer it under my concealer. It blends incredibly well. Very creamy and easy to apply.
It will probably last me six months. A little dab goes a long way. It’s extremely buildable, too.
I am just so in love. I’m a sucker for saving money, and this purchase just saved me over $30. I will recommend it to all my friends and family.
Just BUY it!" — Caitlin Newcomb Get it from Amazon for $6 (available in two shades). 2. Plus Good Molecules Yerba Mate Wake Up Eye Gel , a cult-fave product that's giving expensive eye creams a run for their money.
This will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid — basically an alarm clock for your eyeballs, because, boy howdy are they awake now!! Promising review: "I never write reviews, but this eye cream has made a difference on my under eyes! I’ve only been using it for a week and I would definitely recommend it. I’ve bought multiple eye creams (expensive brands) and never noticed a difference as fast as I’ve seen using this product." — Natalie Get it from Amazon for $5.
99 . 3. E.
l.f.'s Holy Hydration! Lip Mask for anyone who wants to go TURBO on locking in enough moisture for the perfect pout, but winces at Laneige princes.
This silky, hyaluronic acid-infused formula is designed not to stick, so it plays nice with other lip products at all times of the day. Check out a TikTok of the lip mask in action. Promising review: "If I could give this lip mask 100 stars, I would.
What is there not to love about this product? It's beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed. Not sure that's the correct word to use.
I know that scent. It reminds me of something from the '70s or '80s. The scent takes me back, but to where I do not know.
AAAA++++, it's a must-buy !" — Stina Get it from Amazon for $7 . 4. Eos' Shea Butter Vanilla Cashmere body lotion , which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil.
Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance.
Very relaxing. " — Dragonheart Jo "I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." — Samantha Get it from Amazon for $8.
98 . 5. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray-Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year.
These are especially handy because you can match the subtle prints to whatever 'fit you're wearing! Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great, and with the price point, I don’t have to worry too much with my kids and being on the go!" — Jessica M Get a pack of three from Amazon for $14.99 (clip the $5 off coupon on the product page for this price; they are available in seven sets, two-packs, and individual pairs).
6. Marc Anthony "Grow Long" Leave-In Conditioner Spray with some real ~Olaplex~ energy to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we've got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out. Promising review : "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair.
I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" — Penelope "I have very long, wavy hair and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Oual, Olaplex.
.. and it’s just as great, at a way better price !" — Amazon user Get it from Amazon for $7.
67 . 7. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum , which finally answers the question of, "What if a high-quality priming moisturizer could also punch the UV right out of the sun??" This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun's rays.
Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that.
I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point ." — JHoch Get it from Amazon for $13.25 .
8. A set of wildly popular moisture-wicking double-brushed microfiber sheets with a softness so luxurious that you'll be like, "Cotton whomst?? " Reviewers especially love that the "cooling" effect of these is no joke, particularly for people in hot climates or people experiencing night sweats and hot flashes. LuxClub is a small business that specializes in soft, durable, luxury-style sheets.
P romising review : “LOVE THESE!! I was searching for a sheet set that would help me sleep more comfortably at night and found these. I have terrible hot flashes with night sweats and get up in the morning just miserable. Of course, these do not eliminate my hot flashes as no sheets will, but they definitely make my nights much more comfortable by eliminating wet bedding and I definitely appreciate that! Aside from their moisture wicking abilities, they are very soft, easy to look at and launder extremely well.
I would highly recommend these for anyone shopping for sheet sets and especially for anyone experiencing night sweats!! ” — Shannon Warfel Get it from Amazon for $34.95+ (available in sizes Twin—California King, with deep pockets, and in 37 styles). 9.
Essence's Lash Princess mascara , because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real." Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings.
It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time. Promising review: "AWESOME. I’ve always bought overpriced mascara.
I’m very picky and hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back.
" — patrick hauk Get it from Amazon for $4.99 . 10.
An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. Promising review: "LOVE.
It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat. Very nice and cool material for hotter environments.
I have it in so many colors because I love them so much. HIGHLY recommend!" — Cheyenne Get it from Amazon for $18.39+ (available in women's sizes XS–XXL and 29 colors).
11. An adorable, roomy duffel bag that's practically *screaming* "take me on a weekend trip," — people compare this durable, water-resistant option to Herschel's duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase. Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff.
Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down . Very cute.
It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." — Sarah Brackenrich Get it from Amazon for $19.
99+ (available in dozens of colors). 12. A nine-pair set of hypoallergenic golden hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts).
This gives you plenty of affordable, chic options so you can try out a different set every day of the week. Promising review: "I'm picky when it comes to jewelry and love these. They haven't tarnished on me at all or hurt my ears, and the gold isn't tacky looking.
Love the variety and you can't beat the pricing. Also, a great gift!" — Marisa Get a set of nine from Amazon for $15.99 (also available in silver and rose gold).
13. A cute lil' insect catcher you can set in a plant or near your fruit bowl or compost to deal with any unwanted fluttering guests. These odorless sticky traps are designed to work indoors and outdoors and will stop fruit flies, gnats, mosquitoes, and more — without the high price tag of the electronic or liquid versions.
Reviewers note that these work best if you put them somewhere the flies are already attracted to — these will definitely trap them, but they won't attract them on their own. Promising review: "I had a HUGE fruit fly issue after I found a rotting lemon that had fallen behind a bread box. I paid $20+ for the liquid fly traps, but nothing worked.
I ordered these sticky fly traps, and within two days, the sticky traps caught 50+ fruit flies, and I don’t have any more fruit flies. These were the least expensive options I tried and worked the best. I HIGHLY recommend!!!" — Lisa Get a pack of 36 from Amazon for $5.
39 (available in 20 styles and packs). 14. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it.
If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend. Lulu Candles is a US-based small business that specializes in scented candles and perfumes. Promising review : "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing.
I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" — Cristina Bertolotto Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents). 15.
An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual. Promising review : “If you use St.
Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading.
Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used !” — Amazon Customer Get it from Amazon for $9.
97 (available in 16 styles). 16. A cult-fave supportive seamless compressive bodysuit that reviewers swear is a cheap alternative to Skims and makes for such a perfect summer staple that people are stocking UP on Amazon.
Not only does this come in a bunch of neutral and fun colors, but it tucks easily into pants and skirts alike, so you can move and groove without worrying about your top moving somewhere it shouldn't. Shaperx is a small business that specializes in supportive, compressive bodysuits in a variety of styles. Promising review: "I bought this on a whim, seeing it on TikTok, desperately looking for solutions, and was SHOCKED at how snatched it made me.
My top fits perfectly now! I am sooo grateful I can wear this top to my event without it gaping between the buttons. Not only that, but so many clothes in my closet fit me again! I had a ton of silk blouses that were busting out between the buttons around the bust, and now they all look so smooth and fit perfectly." — lydia velichkovski Get it from Amazon for $37.
99+ (available in women's sizes XXS–5XL and 11 styles, including shorts and thong style) 17. A set of cult-favorite, absurdly affordable moisture-wicking exercise socks to spare you both from blisters and the ridiculous price of socks from name brands. I have been buying a new set of these every year since 2020, and they have kept my VERY blister- and chafing-prone feet snug and moisture-wicked on every single long run .
They've essentially phased out any of my other socks, because they're extremely comfortable to boot. As a runner who often clocks in 25+ miles a week and often in some "yikes!" summer heat, I cannot recommend these socks enough. Promising review: "These socks are designed perfectly for running socks.
The bottoms and toes are thick, the tops are thin, the lower heel is reinforced, the heel top has a tab that provides extra cushion on the Achilles where some shoes like to wear into you. The size is true to fit. I've purchased many packs of these and they are the best I've tried.
" — SmokeyBear Get a pack of six from Amazon for $16.95+ (available in nine color combos and sizes S–L). 18.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by as a cheaper method for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic .
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Promising review: "I've had fine, thin hair my whole life, but I used to have a lot more of it. My hair has been thinning and falling out a lot.
There is a prescription shampoo that is over $100, and it used to be the only thing that worked. I thought I'd give this a shot before placing another order with the pharmacy, and so far, it seems to have a similar effect, plumping and strengthening the existing strands while addressing the problems with new growth. The new fuzzies are visible again at the hairline, always a good sign.
" — Susan Get it from Amazon for $11.95 . 19.
A set of chic, highly popular wireless Bluetooth earbuds reviewers compare to AirPods, except arguably better — these are completely waterproof (as in, you can sweat in them in the heat and then FULLY take them in the shower) and come with several silicone earbuds to get the best fit possible. These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). Promising review: "I previously had Beats headphones that broke within three months.
I bought these to replace my Beats headphones, and will never turn back. These headphones are amazing. They have a very long battery life.
I love the case they come with . I use them in the gym four days a week, and they have not become waterlogged . If you're looking for reliable headphones, I would highly recommend these!" — Tiffany Get it from Amazon for $19.
99+ (clip the $5 off coupon on the product page for this price; available in five colors and two sizes). 20. Or a set of the brand spanking new lightweight wireless "floating" open-air earbuds designed to settle just over your ear instead of inside it — basically all the convenience and privacy of AirPods, without the discomfort of physically putting them in your ears and worrying that they'll fall out when you sweat.
It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else — all the promises the new Bose open-air version has, but without the $299 price tag. 😬 Reviewers who run or sweat a lot during workouts especially swear by these, because the flexible ear loops lock them in place! Check out a TikTok of the open-air earbuds in action . Promising review: "Amazing sound quality! I have owned many headphones, and none have been as good as these.
There's always the problem with the in-ear ones, which tend to fall off, and the over-ear ones are just too bulky or hurt to wear for long periods of time. Most importantly, they should be able to wear them not only for audio but for calls too and have a good microphone. These headphones cover all of the above and more .
They are lightweight, they don't bother my ears in any way, they don't fall off, they have a good mic, and no sound leaking at all!!!! Best purchase I've made! Now I'm tempted to try other headphones from Tozo ." — Cliente de Kindle Get it from Amazon for $49.99 (clip the $20 off coupon on the product page for this price; available in four colors).
21. E.l.
f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!! I love love love this lip balm.
I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f.
version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it.
I sometimes like using this before putting on the E.l.f.
Lip Reviver Oil . Such a great base to an awesome lip oil!" — Jax Get it from Amazon for $4 (available in five flavors). 22.
L’Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives. Promising review: "Love love love this stuff. This is such a stellar product that is so versatile .
Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful.
Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high luxury brands that make similar products .
And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package.
Can’t beat the price either." — Figgy08 Get it from Amazon for $12.45+ (available in four shades).
23. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop. Promising review: "Expensive isn't always better.
I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff.
I am completely amazed. Definitely give it a try." — Stephanie Get it from Amazon for $9.
97 (also available in dewy and radiant finishes, and a jumbo size). 24. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day.
(Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe.
Fantastic product!!" — Claire Get a six-piece set from Amazon for $8.99 (available in three sets). 25.
A pair of drawstring wide-leg linen blend pants clearly designed by someone who thought to themselves, "What if I could take pajamas and make them look expensive and chic as all heck for daytime wear?" Now is their time to shine. Promising review: "I love these pants! I bought the color Ecru and they are a perfect light khaki color. Not see-through.
Soft. Hits right at the top of my sandals. I washed and dried them normally, and they didn’t shrink.
Will be ordering other colors." — Allen family Get it from Amazon for $28.50+ (available in women's sizes XS–6X and 11 styles).
26. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time . Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." — Lauren Get a set of two from Amazon for $19.
95 (available in three styles). 27. A breezy long-sleeve crochet swimsuit cover-up so versatile and chic that you'll be planning entire vacations just for a chance to show it off — reviewers especially love that this is a near-perfect lookalike for a similar, more expensive version, and that this comes in so many more colors.
🌈 Promising review: "A must-have! This cover-up is perfect! The sleeve length is dreamy. Truly, I've been looking for a cover-up like this since my teens and nothing was ever just right. If you're on the fence, just do it! Material feels nice.
It is a smidge heavy to me, but it will be perfect for the evenings around the pool or on the beach." — Keirsten Get it from Amazon for $29.99 (available in women's sizes S–XXL and 27 styles).
28. A ridiculously soft oversized hoodie reviewers compare to $$ brands like Skims, Aritzia, and Abercrombie. You know how on TikTok sometimes people say "this hoodie hoodies" like it's a noun and a verb? Enter this cult-favorite, reviewer-beloved hoodie, which does, in fact, hoodie.
Promising review: "I’m obsessed with this hoodie. I’ve been looking for a warm, soft hoodie with a big hood for a long time. This quality is excellent and feels more expensive.
It is an oversized fit. I usually wear an XL top and sometimes L. The large fit perfectly! I want one in every color now.
" — LindsayW Get it from Amazon for $29.99+ (available in women's sizes XS–XL and 27 colors). 29.
An easy breezy, reviewer-beloved straw fedora to sunproof all your outfits and subtly elevate them at the same by looking like designer digs. This breathable, chic little hat not only boasts UPF 50 protection but features a hidden adjustable band on the inside to get the perfect fit, so you aren't spending the whole day adjusting it. Promising review : "I fell In love with this $200 Tommy Bahama hat.
It was way too expensive, so I thought, while I’m here in the store, I’ll see if I can find one that looks the same on Amazon. Yes!!! It looks and feels exactly like the $200 Tommy Bahama hat. Definitely get this.
It is fantastic for resort trips. I am blown away." — CL Get it from Amazon for $26.
99+ (available in two sizes and nine styles). 30. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align .
.. but WAY cheaper.
If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these. Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts.
Highly recommended!" — Criselle Johnson Get them from Amazon for $29 (available in women's sizes XXS–XXL, two inseams, and 21 styles). 31. E.
l.f.'s Holy Hydration! Makeup Melting Cleansing Balm , which is an absolute *treasure* among reviewers with sensitive skin.
This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!) Promising review : "E.l.
f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.
l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product . I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product.
The product lasts for a good amount of time, too." — Haley McCaulley Get it from Amazon for $11 . 32.
A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin. Promising review: "Creamy and blendable.
These are great blushes and have lots of pigmentation . Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off.
It has a lot of coverage and does not need too much when applying." — Harsh Argawal Get it from Amazon for $7.99 (available in 12 shades and in sets).
33. A Petcube , which is basically a Furbo without all the extra bells and whistles — this super-reliable pet-monitoring camera has a wide angle and night vision so you can check on your pet 24/7 and even talk to them, giving you a whole new peace of mind whenever you leave the house. Check out a TikTok of the Petcube in action.
Petcube is a California-based small business established in 2012 that specializes in interactive HD pet camera products. It's also app-enabled and can send you instant notifications, sync with Amazon Alexa, and even access a vet on demand if you notice any weird behaviors. Promising review : "Unbeatable for the money.
I needed a way to keep an eye on a new 4-month-old puppy who kept digging holes in my yard. I didn't expect a lot for $39, but I was pleasantly surprised. The video is quick to get started and very clear, zoom is quick, and the night vision actually works .
I haven't used any of the other features yet, but these alone make this a great value! Far exceeding what I expected." — Rick Grisham Get it from Amazon for $29.99 .
34. Maybelline's Total Temptation Eyebrow Definer Pencil , an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price — reviewers call it out as an excellent alternative to Benefit's Goof Proof and Anastasia Beverly Hills' Brow Wiz. The tool comes with two ends, one a small eyebrow brush and the other a specially edged-eyebrow pencil.
Promising review: "I bought this because it looked like the Goof Proof brow pencil, and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." — Liza T.
Get it from Amazon for $8.54 (available in five shades). 35.
A set of toss-and-chop salad tongs , or "salad scissors," for anyone who loves their salad ingredients chopped into delightfully itty bitty bits — necessary for maximizing your flavor ratios and making sure you get a taste of every flavor in the salad in every single bite!! These work just as well as the $56 Pampered Chef version on everything from lettuce to veggies to meats. Check out a TikTok of the salad scissors in action. Promising review : "These are sturdy and easy to clean.
I use it for salads, veggies, and even to make chicken salad, as the food processor breaks the chicken down way too much. I looked for these when I saw them at a Pampered Chef party, but I didn't want to pay the price . These are sturdy, and lock closed when not in use.
Would buy again." — Just Me Get it from Amazon for $21.99 .
36. An RFID-blocking crossbody phone wallet perfect for anyone with a chronic case of ~travel bug~ — this cheaper alternative to the Bandolier crossbody is an easy, hands-free way to keep all your belongings safe, plus have quick and easy access to them at all times. (Listen, you never know when you're going to need to make an emergency gelato purchase!!) Claasico is a small business that specializes in wallet and tech accessories.
Promising review : "Loved everything about it. Only problem is I can never find my purse since it isn't necessary 99% of the time. Hands-free carrying is great, and it can even fit a pen, stylus, and check-in with my phone .
I can also attach my keys! This is a great purchase. Shoppers at stores have asked me where did I buy it because they wanted one too ." — Kindle Customer Get it from Amazon for $25.
99 (available in nine styles). 37. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.
Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case! Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." — Aaron Key "These are really nice — perfect price point too.
There's no difference between these and the same pillowcases from Kitsch at three times the price." — Keri Get a set of two from Amazon for $9.99 (available in 40 colors and four sizes).
38. A Cosori gooseneck electric kettle designed as an alternative to the fast-boiling Fellow Stagg kettle both in style and functionality. This is the *ideal* kettle for anyone in a true love affair with coffee or tea — this comes with five easy-to-use temperature presets to get the exact amount of heat you need for your perfect brew, and the gooseneck design allows you to control the flow of water more precisely.
Bonus: you can use the "hold temp" function to keep water warm for up to an HOUR if you're vibing around the house. Promising review : "The Fellow Stagg alternative you're looking for. I'll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using i t.
I'm so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty.
The boiling speed and 'hold' function are amazing. And most importantly, the price is 1/3 of the Stagg (less if on sale!!) ." — JLS Get it from Amazon for $69.
99 (available in three styles). 39. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating.
Reviewers compare the style to Uggs, and because the soles are anti-slip and water resistant, you can also wear them out running errands 👀. Promising review: "These slippers are amazing. They are so comfortable and look so expensive and high quality for the low price.
Great for after the shower and wearing around the house and super easy to wash in the washing machine. I've had these for over a year, and they are still in perfect condition." — Sydney Nicole Get it from Amazon for $24.
99 (available in women's sizes 6.5–12 and five colors). 40.
A deliciously soft waffle weave blanket designed with bamboo that makes it so light and airy that reviewers compare it to expensive brand names. Promising review: "I have a waffle blanket from Garnet Hill on my own bed and was looking to purchase another for my guest room, but couldn't stomach the price tag for something I wasn't going to use personally . This Bedsure blanket is a great alternative — soft, comfortable, and launders well .
I layer it with a quilt in the colder months and fold it up as a throw blanket in warmer months." — Vee Ess Get it from Amazon for $29.99+ (available in 17 colors and five sizes).
41. A pair of classic white sneakers for anyone who needs a chic "go-to" shoe but doesn't want to deal with the sometimes EXORBITANT prices of ~brand name~ sneaks. These are sleek, comfy, and won't make your bank account blink at you pointedly.
Promising review : "I’ve been looking for a sturdy, casual pair of white sneakers for a while now, and these fit the bill! I’m a teacher and Mom of two, so I’m constantly moving. I was worried about them getting uncomfortable and dirty quickly, but they are my daily go-to shoes now. They even survived a muddy Easter egg hunt with just some hot water and dish soap.
100% recommend. Added bonus: they go with EVERYTHING!" — Theresa Oliviero Get it from Amazon for $25.99 (available in women's sizes 5–11).
42. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but several. Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails.
Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well, and the application process was very simple.
I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price. " — Leslie and Paige Get it from Amazon for $14.99+ (available in 41 styles).
43. An oh-so-chic Lululemon-inspired mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review : "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." — Jolie BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 30 colors). Reviews have been edited for length and/or clarity.
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