Monday, November 11, 2024 The Saudi Tourism Authority (STA) recently introduced SARA, an advanced AI digital human crafted to serve as the brand ambassador for Welcome to Arabia, as well as a personal travel companion and concierge. Unveiled as a beta version at the Saudi Pavilion during the World Travel Market in London from November 5-7, 2024, SARA captivated attendees with her futuristic appeal. Powered by leading-edge Generative AI, SARA symbolizes Saudi Arabia’s forward-thinking vision for tourism.
With her interactive and engaging digital capabilities, SARA enhances tourists’ understanding of Saudi Arabia, creating a deeper appreciation for the kingdom as a top leisure destination. A groundbreaking standard SARA establishes a groundbreaking standard as the first digital human travel companion created for a national tourism board. Unlike typical AI chatbots, SARA offers a lifelike interactive experience that surpasses existing technologies.
With contextual understanding and memory of past interactions, SARA engages with genuine intent, continuously learning and adapting. Blending advanced AI, rich cultural insights, and accurate, real-time data, SARA delivers an immersive, personalized travel experience. Through data-driven personalization and seamless integration across Saudi Arabia’s tourism landscape, SARA streamlines travel planning for every visitor journey.
Leveraging AI-powered interactions, SARA acts as both a travel companion and personal concierge, employ.
