Monday, January 20, 2025 MassiveMusic Dubai, part of the Songtradr family and a premier creative music agency in the Middle East, has launched the new year with a groundbreaking music and sound identity for Saudi Arabia’s AROYA Cruises. This bespoke sonic branding beautifully merges the rich traditions of Saudi Arabian culture with modern musical elements, crafting a distinctive identity that appeals to audiences across the Middle East and beyond. The soundscape features iconic Arabic instruments like the oud and ney flute, intertwined with natural elements such as crashing waves and birdsong, evoking tranquility and adventure.
By incorporating contemporary production techniques, MassiveMusic has created a harmonious blend of Saudi heritage and modernity, resulting in an authentic and soulful auditory experience. Aligned with AROYA Cruises’ Remarkably Arabian ethos, the sonic identity supports Vision 2030’s initiative to position Saudi Arabia as a premier global tourist destination. This immersive sound branding enhances every touchpoint of the guest experience, from brand communications and onboard activities to key sponsorships, including AROYA’s partnership with Al Nassr Football Club.
Elevating the project further, the sonic branding inspired a new track by celebrated Saudi artist Abdul Majeed Abdullah. This captivating piece, tied to the launch of AROYA’s inaugural cruise, has already garnered over 4 million views on YouTube, marking a powerful start to the yea.
