Wednesday, October 2, 2024 Saudi Arabia has experienced an unprecedented surge in leisure tourism during the first seven months of 2024, marking a significant milestone in the Kingdom’s broader Vision 2030 agenda. According to the Ministry of Tourism, the country welcomed 17.5 million international tourists between January and July 2024, representing a 10% increase over the same period in 2023.
More remarkably, the number of tourists arriving specifically for entertainment and holiday purposes surged by an astounding 656% compared to previous years. The ministry’s figures show that Saudi Arabia is rapidly emerging as a major global player in the tourism industry, reshaping the landscape of global travel and positioning itself as a leading destination for international leisure seekers. Between January and July 2024, Saudi Arabia saw 4.
2 million tourists visiting specifically for leisure and holiday purposes, reflecting a 25% increase compared to the same period in 2023. This exponential growth far exceeds pre-pandemic levels, with a notable leap compared to 2019 figures. The surge is closely tied to the Kingdom’s Vision 2030 initiative, which has focused heavily on transforming the nation into a global tourism hub.
Vision 2030, spearheaded by the government, has set ambitious targets for the tourism sector, such as developing new entertainment options, cultural experiences, and infrastructure aimed at attracting international visitors. The leisure tourism boom can be att.
