Wednesday, August 21, 2024 Sarawak takes center stage with its inaugural presence at EVENTXPO 2024, the latest B2B tradeshow held alongside Malaysia Business Events Week. Twelve exhibitors from Kuching, Sibu, and Miri have come together to promote business event legacies in Peninsular Malaysia, contributing to industry growth in line with the Tribe Legacy Sarawak campaign. Organized by the Malaysian Association of Conference and Exhibition Organisers and Suppliers (MACEOS), EVENTXPO made its debut on August 19.
It aims to become an annual showcase for Malaysia’s newest business event products, services, technology, trends, and insights. As Sarawak enters the second year of its Legacy Impact Master Action Plan (Legacy MAP) 2023–2025, EVENTXPO offers the ideal platform to explore fresh opportunities. “The long-term, positive impact of business events is not just for Sarawak, but for Malaysia to accelerate its social and economic progress.
Besides monitoring and validating legacy impact, the second year of the Legacy MAP is a good time to communicate the legacy brand and embed the mindset to the Peninsular industry, thus attracting the right business events into Sarawak,” said Amelia Roziman, CEO of Business Events Sarawak (BESarawak) . “Yesterday, Sarawak attracted several quality appointments with business event planners and received excellent feedback about the legacy direction. We are confident that we have made a strong first impression at EVENTXPO.
” Meanwhile, Datuk Dr M Gandhi, President of MACEOS , stated that his vision is for business events to create a long term impact and contribute to nation building. “MACEOS has a very clear strategic roadmap. We want to position ourselves as an industry consultant that advocate business events as a key economic contributor while providing education to the industry.
Ultimately, we want Malaysia to become the business events hub in ASEAN.” Representing Sarawak at EVENTXPO 2024 are: Sarawak’s participation in EVENTXPO and Malaysia Business Events Week is a strategic move under the Tribe Legacy Sarawak campaign. This initiative is designed to foster collaborations within and beyond the business events industry, amplifying the impact of events hosted in both Sarawak and Malaysia.
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